Kukho into enye elungileyo malunga nezenzo zenkonzo embi yabathengi: Abantu abakhathalele amava omthengi (njengawe!) banokufunda izifundo ezibalulekileyo malunga nokuba ungcono njani kubo.

“Amabali akhuthazayo eenkonzo zabathengi achaza imodeli yokuziphatha okuhle kwenkonzo yabathengi.Amabali eenkonzo zabathengi angalunganga ajongana nobukrelekrele beemvakalelo (iingcali zamava abathengi) ekufuneka zinike inkonzo ekhumbulekayo. "

Nazi ezinye zezona meko zimbi zenkonzo yabathengi-kunye neengcebiso malunga nokuba ungaziphepha njani kumbutho wakho:

1. Ukuhlawulisa abathengi ngophononongo olubi

Nokuba ibiyintlekisa okanye inqaku, i-Union Street Guest House e-Hudson, NY, yathumela umgaqo-nkqubo oya kuhlawulisa iindwendwe ngeedola ezingama-500 ngophononongo olubi kwi-Intanethi.Abanini bathi bayibeka kwiwebhusayithi yabo njengehlaya - kwaye amawaka ophononongo olubi aqengqeleka, ikakhulu ekhalaza ngomgaqo-nkqubo.

Bawususa umgaqo-nkqubo kwaye baxolisa, kodwa kungekhona emva komlilo wokuhlolwa.

Isifundo:Imigaqo-nkqubo ayingomdlalo.Okukhona eyakho ibhetyebhetye, kokukhona ingcono.Gcina imigaqo yenkonzo egcina inkampani yakho kunye nabathengi bekhuselekile kwaye ukhuthaze ubudlelwane obuhle.

2. Lindela abathengi ukuba bayazi inkqubo yakho

Omnye wabathengi bakaNasser wabelane ngeli bali ukusuka kwixesha lakhe elidlulileyo: Emva kwencoko ephazamisayo, ummeli wenkonzo yabathengi wakhe wamxelela, "Awuyilandeli inkqubo yethu!"

Isifundo: Abathengi abafuni kuxelelwa ngeenkqubo okanye imigaqo-nkqubo.Bafuna ukwazi ntoniUngabenzeleni bona, hayi ntonibayayidingaukwenza kuwe.

3. Phendula iziseko kuphela

Kwi-IRS, yi-43% kuphela yabarhafi abafowunayo abakwaziyo ukufikelela emntwini emva kokulinda umndilili wemizuzu engama-28.Kwaye umqeshwa we-IRS ebengasoloko ekulungele ukuphendula imibuzo yakhe.

I-IRS yayibhengeze ukuba iza kuthatha kuphela "imibuzo esisiseko" ngexesha lerhafu enye, ikhuthaza abantu ukuba bahlawule ababhali-mali okanye iinkonzo zerhafu ukuze bafumane uncedo kwimiba entsonkothileyo.

Isifundo: Yiba ukulungele ukunceda abathengi bakho, kungakhathaliseki ubunzima bemibuzo yabo, mhlawumbi ukufikelela abayili imveliso, CFO okanye CEO, ukuba kuyimfuneko.

4. Hlala uphelelwe lixesha

I-Kmart ibekwe kwindawo ye-12 kulo nyaka kwi-24/7 Wall St. kunye ne-Zogby Analytics yeNkonzo yoMthengi we-Wall of Shame, kwaye inkonzo yayo yakudala kunye neendlela zokuthengisa zisembindini wengxaki.

Abathengi bakhalaza ukuba iirejista zemali eziphelelwe lixesha zenza ukuthenga kucothe kwaye kuyakhathaza.Ngaphezulu koko, abasebenzi kufuneka bazame ukubhalisa abathengi (abasele becaphukile malunga nokulinda) kwinkqubo yokuvuza yevenkile, abagxeki bathi yinkqubo enzima kwaye ayizuzi kakhulu abathengi.

Isifundo:Akunyanzelekanga ukuba utyale imali kwitekhnoloji yamva nje ukugcina abathengi bonwabile.Kodwa kuya kufuneka ugcine iinkqubo kunye neenkqubo ezenza kube lula kubathengi ukwenza ishishini nawe.

5. Sondela kakhulu, uhlale kude kakhulu

Ngaphandle kokuthandwa kwayo, i-Facebook ayinalo igama elihle kakhulu lenkonzo yabathengi.Ibekwe kwindawo ye-10 kuDonga lwe-Shame.Izizathu zokuba abathengi bakhalaze kulo nyaka:

• Iyothusa.I-Facebook isebenzisa iteknoloji yokuqaphela ubuso kunye nedatha ye-GPS ukucebisa abahlobo abatsha - kwaye abathengi baziva bephulwa koko.
• Kuyingozi.Uninzi lokuvuza kwedatha lunabasebenzisi banenkxalabo yokuba uninzi lolwazi lwabo lobuqu luya kuphuma.
• Ayinabuso.I-Facebook ayinayo inkxaso yabathengi ephilayo, ngoko abathengi abanako ukwabelana ngeenkxalabo zabo nomntu ophilayo.

Isifundo: Yigcine iyinyani.Ewe, yenza inkonzo yobuqu, kodwa yeka ukurhubuluza kude kakhulu kubomi babathengi.Fumaneka apho abathengi bafuna wena - kusenokwenzeka ukuba usesefowunini, nge-imeyile nakwimidiya yoluntu (ibandakanyiwe neFacebook).

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi