Konke okufuneka ukwazi malunga nokwenza injini yokukhangela

Abantu abasebenzisa iivenkile ze-intanethi bayazi ukuba kubaluleke kangakanani ukubekwa kakuhle kuluhlu lukaGoogle.Kodwa isebenza njani loo nto?Siza kukubonisa ifuthe le-SEO kwaye sibonise ukuba ngawaphi amaqela ewebhusayithi kushishino lwamaphepha kunye nezinto zokubhala ekufuneka ziqwalasele ngakumbi ngo-2022.

Yintoni i-SEO?

I-SEO imele i-Search Engine Optimization.Ngengqiqo efanelekileyo, oko kuthetha ukwandisa iwebhusayithi yeenjini zokukhangela.Injongo ye-SEO kukuthatha amanyathelo afanelekileyo ukuze udweliswe ngokucokisekileyo kangangoko kunokwenzeka kwiziphumo zophando lwendalo kwiGoogle & Co..

Ukongezwa kwe-injini yokukhangela akujongi kuphela kuPhendlo lukaGoogle oluqhelekileyo kodwa nakwiiNdaba zikaGoogle, iMifanekiso, iiVidiyo, kunye nokuThenga.Kutheni ubukhulu becala sithetha ngoGoogle?Kungenxa yokuba ngokweenkcukacha-manani, ngo-2022 uGoogle unesabelo semarike yeepesenti ezingama-80 kwidesktop kwaye ngaphantsi kweepesenti ezingama-88 kusetyenziso lweselfowuni.

Nangona kunjalo, uninzi lwamanyathelo lukwasebenza kwezinye iinjini zokukhangela ezinje ngeMicrosoft Bing, ekwindawo yesibini ngesabelo semarike esinentloni ze-10 ekhulwini.

Isebenza njani i-SEO ngo-2022?

Ingcamango ephambili emva kokuphucula injini yokukhangela ngamagama angundoqo.Le yimiqathango abantu ababuzayo bayichwetheza kuPhendlo lukaGoogle ukuze bafumane imveliso efanelekileyo.Oku kuguqulwa kuthetha ukuba abathengisi kufuneka baqinisekise ukuba i-website yabo ibhalwe ngokugqithisileyo kangangoko xa amagama angundoqo afanelekileyo asetyenziswa kuphendlo.

UGoogle ugqiba njani ukuba zeziphi iiwebhusayithi ezibekwe phezulu kunezinye?Injongo ephambili yeGoogle kukuba abasebenzisi bafumane iwebhusayithi efanelekileyo ngokukhawuleza.Ngoko ke, izinto ezifana nokufaneleka, igunya, ubude bokuhlala, kunye ne-backlinks zidlala indima ephambili kwi-algorithm yeGoogle.

Ukuyishwankathela, oku kuthetha ukuba iwebhusayithi ibekwe phezulu kwiziphumo zokukhangela igama eliphambili xa umxholo onikezelweyo uhambelana nento ekhangelweyo.Kwaye ukuba abaphathi bewebhusayithi bavelisa igunya elongezelelweyo nge-backlinks, amathuba okunyuka kwezinga eliphezulu.

Iindlela ezi-5 ze-SEO ngo-2022

Njengoko izinto kunye namanyathelo atshintsha rhoqo, ukuhlaziya iwebhusayithi yakho rhoqo akunakuphepheka.Nangona kunjalo, kukho iindlela ezininzi ze-2022 ekufuneka abathengisi bazigcine engqondweni.

1. Ukubekwa esweni okubalulekileyo kwewebhu: Okubalulekileyo kwiwebhu ziimetrikhi zikaGoogle ezivavanya amava omsebenzisi kubo bobabini abasebenzisi beselula kunye nedesktop.Ezi, phakathi kwezinye izinto, ixesha lokulayishwa kweyona nto inkulu okanye ixesha elithathayo de unxibelelwano lunokwenzeka.Ungajonga izinto ezibalulekileyo zewebhu ngqo kuGoogle ngokwakho.

2. Ukuhlaziyeka komxholo: Ukutsha yinto ebalulekileyo kuGoogle.Ke ngoko, abathengisi kufuneka bahlaziye awona maphepha abalulekileyo kunye neetekisi rhoqo kwaye bacacise ukuba isicatshulwa sigqibele nini ukuhlaziya.I-EAT (Ubuchwephesha, iGunya, kunye neNtembeko) idlala indima ebalulekileyo kwiiwebhusayithi ezinento yokwenza nemali okanye impilo yakho (uGoogle ubiza ukuba YMYL, Imali Yakho Ubomi Bakho).Nangona kunjalo, inani elithile lokuthembeka libalulekile kuzo zonke iiwebhusayithi.

3. Umsebenzisi kuqala: Elinye lawona macebiso abaluleke kakhulu kukuba zonke iinjongo kufuneka zilungiselelwe abantu abasebenzisa i-website.Kungenxa yokuba eyona njongo kaGoogle kukuba abasebenzisi bayo baneliseke, njengoko sele kuchaziwe ngasentla.Ukuba akunjalo, uGoogle akayi kuba nomdla wokunika iwebhusayithi indawo ephezulu.

4. Iziqwengana ezifakiweyo: Ezi ziziqwengana eziphawulwe kwiziphumo zophendlo, ezikwabizwa ngokuba “yindawo 0”.Apha kulapho abasebenzisi bafumana yonke imibuzo yabo iphendulwe ngokukhawuleza.Nabani na owandisa umbhalo wabo malunga nombuzo okanye igama elingundoqo kwaye unikeze impendulo efanelekileyo unethuba lokuba yi-snippet ebonakalisiweyo.

5. Ukubonelela ngeGoogle ngolwazi olungakumbi: Abathengisi banokuqinisekisa ukuba i-Google ifumana ulwazi oluthe kratya lobugcisa nge-schema.org.Ukuthega iimveliso okanye uphononongo ngomgangatho we-schema kwenza kube lula kuGoogle ukurekhoda kwaye abonise idatha efanelekileyo.Ukongeza, ukusebenzisa imifanekiso engaphezulu kunye neevidiyo kwimibhalo kuyanceda ngokunjalo.Kuba uGoogle ukwathathela ingqalelo iividiyo kunye nemifanekiso ukuya kuthi ga kwinqanaba elithile, iziphumo zokukhangela ziyaphuculwa.

Amava omsebenzisi abaluleke ngakumbi ngo-2022. Ngokomzekelo, abasebenzisi bachitha ixesha elininzi kwii-smartphones zabo kwaye bancinci kwiidesktops zabo.Ukuba abathengisi abaqinisekisi inguqulelo yeselula yewebhusayithi yabo, kwimeko embi kakhulu baya kuphulukana naba basebenzisi.

Kubathengisi kwishishini lephepha kunye nelokubhala elisanda kuqalisa nge-SEO, eyona nto ibalulekileyo ngumonde.Uhlengahlengiso kunye nemilinganiselo ibalulekile, kodwa kudla ngokuthatha ixesha ukuba iziphumo zibonakale.

Kwangaxeshanye, ukuqhelana nezikhokelo zikaGoogle akunakuphepheka.Abathengisi baya kufumana yonke into efunwa nguGoogle kwiiwebhusayithi ngo-2022 ukuze bafumane indawo ephezulu kwiziphumo zokukhangela kwiZikhokelo zoMgangatho zikaGoogle.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi