Ezinye iinkampani ziwachitha amathuba okwakha ubudlelwane obungcono kubathengi beB2B.Apha kulapho baphambuka khona, kunye namanyathelo amahlanu okutyebisa awakho.

Ubudlelwane be-B2B bunamandla amaninzi okunyaniseka kunye nokukhula kunobudlelwane be-B2C, obujoliswe ngakumbi kwintengiselwano.Kwi-B2Bs, ukuthengisa kunye neengcali zenkonzo yabathengi badla ngokuba nexesha elininzi lokwakha nokugcina ubudlelwane obusondeleyo.

Idatha etyebileyo, ubudlelwane obuhlwempuzekileyo

Ingxaki kukuba, abanye abatyali ixesha, ngokutsho kophando.

“Amashishini anedatha eninzi kunakuqala.Nangona oku ngeendlela ezininzi kuyinto enkulu, kukwadala isilingo esiyingozi sokuchitha iiyure kunye neeyure sihlalutya i-spreadsheets, kwaye ibeka umngcipheko wokubhidanisa ukulinganisa ukuqonda kokwenene, "batsho abaphandi.

Endaweni yoko, abaphandi bathi iinkokeli zamava abathengi be-B2B bafuna ukuchitha ixesha elininzi kunye nabathengi ukuze bafumane ukuqonda okunzulu malunga neemfuno zabo kunye neemfuno.Nantsi indlela:

1. Chitha ixesha kunye nabasebenzisi bokugqibela bokwenyani

Uninzi lwabathengisi be-B2B basebenza ngokusondeleyo nabathengi babo, abathengisa imveliso kumsebenzisi wokugqibela.Obo budlelwane beB2B bubonelela ngamathuba amaninzi onxibelelwano kunye nengxelo.Ngoko umthengisi ufunda oko umthengi akufunayo kunye neemfuno - kwaye yintoni umthengiucingaumsebenzisi wokugqibela ufuna kunye neemfuno.

Kodwa unokufumana ukuqonda okuninzi okuhle ngokuchitha ixesha kunye nokujonga abasebenzisi bokugqibela beemveliso zakho.

Umzekelo, umenzi wesnack unokuludlula (okanye ubuncinci umda) uphando, amaqela ekugxilwe kuwo kunye noqwalaselo lwabasasazi babo kunye nabazali abathenga ukutya.Kunoko, bachitha ixesha elingakumbi bethetha nabantwana abafumana ukutya okutyayo okupakishwe kwisidlo sabo sasemini kwaye bajonge amagumbi okutya asemini apho abantwana batya khona, bangatyi okanye bathengise ukutya okutyayo.

2. Lodlula ukhuphiswano lwakho

UHennessy noLecinski bathi: “Ukuchitha ixesha elisemgangathweni nabathengi bakho—kodwa ukuchitha “ixesha elininzi” kubaluleke ngakumbi.

Abaphandi bacebisa ukutyelelwa rhoqo, ubuso ngobuso kunye nabathengi ukuze bathethe kwaye babajonge usebenzisa iimveliso zakho okanye amava ngenkonzo yakho.Yongeza uphando olufutshane, olungabizi kwaye ubeke iliso kwimidiya yoluntu usebenzisa izixhobo zokumamela ukufumana impendulo eqhubekayo.

3. Bukela abasebenzisi bakho bokugqibela bathenge

Ngaphandle kokunxibelelana nabasebenzisi bakho bokugqibela, bajonge ukuba bathenge iimveliso zakho.Unokulandela iintshukumo zabo kwi-intanethi okanye ubukele uphononongo lwevidiyo ekwivenkile.Cinga ngento abaye badlula kuyo ukufumana imveliso yakho.Ngaba kuye kwafuneka bakhangele kakhulu?Bayijonga njani iwebhusayithi?Ngaba imveliso yakho ibifikeleleka lula?Ngaba babefuna uncedo?Ngaba bathenge enye okanye ezininzi?

Xa ivenkile yokuphucula ikhaya yenza oku, baqaphela abathengi bafumene kwaye bathenga iimveliso ezininzi zeprojekthi.Kodwa baye baphoswa kakhulu babeza kufuneka benze umsebenzi.Sekunjalo, abazange babuye ukuza kuthatha ezo zinto.Ivenkile icinge ukuba abo bathengi baye kukhuphiswano.Ke baye benza uluhlu lokujonga ukunceda abathengi bafumane yonke into ngexesha elinye kwiiprojekthi ezahlukeneyo abacwangcise ukuzenza.

4. Bukela abathengi basebenzisa imveliso yakho

Xa ubukele abathengi basebenzisa iimveliso zakho kwindawo yabo yendalo ungabona ukuba zeziphi iimpawu ezibaluleke kakhulu, ezingaphantsi kokusetyenziswa kwaye zingenamsebenzi.

Ukubabona besebenza kunika ingqiqo engcono kunokubuza ukuba zeziphi iimpawu abazisebenzisayo kuba awunakwabelana ngolwimi olufanayo kumacandelo ahlukeneyo okanye abathengi basenokungayiqondi ngokupheleleyo indlela abayisebenzisa ngayo imveliso.

Xa umenzi we-elektroniki ebukele abasebenzisi bokugqibela besebenza, babona ukudideka okukhulu kwiintambo kunye neendawo zabo zokuthengisa.Abathengi babhidekile kwaye bakhungathekile ngemveliso.Baye beza nokulungiswa okulula - umbala ohambelanayo weentambo kunye neeplagi - kwaye ngokukhawuleza bakhulise ukwaneliseka kwabathengi.

5. Beka abathengi emsebenzini (uhlobo)