Imidiya yoluntu yenze inkonzo yabathengi esebenzayo yalula kunangaphambili.Ngaba usebenzisa eli thuba lokukhulisa ukunyaniseka kwabathengi?

Iinzame zesiqhelo zenkonzo yabathengi - njengee-FAQs, iziseko zolwazi, izaziso ezizenzekelayo kunye neevidiyo ze-intanethi - zinokunyusa amazinga okugcina abathengi ukuya kuthi ga kwi-5%.

Imidiya yoluntu inikezela ngesakhono esibanzi ngakumbi sokuhlala phambi kweemfuno zabathengi, imibuzo kunye neenkxalabo.Ivumela iinkampani ukuba zifikelele kubathengi (okanye abanokuba ngabathengi) xa bekhankanye ngokuthe ngqo okanye ngokungathanga ngqo uphawu, imveliso okanye igama eliphambili elinxulumene neshishini.

Ngokumamela kunye nokubeka iliso kwimidiya yoluntu, abaqeqeshi bamava abathengi banamathuba amaninzi okuzibandakanya nabathengi.Amathuba maninzi: Phantse i-40% yeetweets zinxulumene nenkonzo yabathengi.Ngokukodwa, nalu ulwahlulo:

• I-15% yenzeka ngenxa yamava abathengi
• I-13% imalunga neemveliso
• I-6% imalunga neenkonzo kunye nezibonelelo, kunye
• I-3% inxulumene nokunganeliseki.

Nazi iindlela ezintlanu eziphezulu iinkampani ezinokuphucula inkonzo esebenzayo kwimidiya yoluntu ukomeleza ukunyaniseka kunye nokubandakanya abathengi abatsha:

1. Jonga yonke imiba

Ngelixa i-37% yeetweets zinxulumene nenkonzo yabathengi, nje i-3% yazo iphawulwe ngophawu olubalulekileyo lwe-Twitter @ isimboli.Imiba emininzi ke ayenziwa icace kwiinkampani.Abathengi bathumela ngokungathanga ngqo, kwaye kuthatha ngaphezulu kancinci kunokubeka iliso kusetyenziso lwesiphatho sakho.

I-Twitter inikezela ngezisombululo ezinokuthi zincede abaqeqeshi bamava abathengi bafikelele kwiidatha ezihluziweyo.Oko kuya kunceda ukuqhuba iingxoxo zabathengi ngokusekelwe kumagama angundoqo, iindawo kunye nolwimi oluthile olukhethwa yinkampani.

2. Jonga ingxaki, yabelana ngokulungisa

Uyazi ukuba phantse kusoloko kungcono ukuxelela abathengi malunga nengxaki phambi kokuba bakuxele.Imidiya yoluntu ibonelela ngeyona ndlela ikhawulezayo yokwazisa abathengi ngengxaki.Okubaluleke ngakumbi, unokubaxelela ukuba uyayilungisa.

Sebenzisa ubukho bakho bemidiya yoluntu njengophondo oluvakalayo xa kukho imiba echaphazela inani elikhulu labathengi.Nje ukuba uchaze umba, quka:

• into oyenzayo ukuyilungisa
• ixesha eliqikelelweyo lokuyilungisa
• bangaqhagamshelana njani nomntu ngokuthe ngqo ngakumbi ngemibuzo okanye ingxelo, kunye
• yintoni abanokulindela xa uthuli luthe cwaka.

3. Yabelana ngezinto ezilungileyo, nawe

Imidiya yoluntu liqonga elinamandla lokwazisa abantu abaninzi xa kukho into engalunganga.Sukungayihoyi njengesixhobo esinamandla ngokulinganayo sokuhambisa iindaba ezimnandi kunye nolwazi oluxabisekileyo.

Ngokomzekelo, i-PlayStation ithumela rhoqo ulwazi olwahlukeneyo: amakhonkco kwiinkcukacha ezifanelekileyo (ezinokuthi zingaveliswa yinkampani), izimemo zokubukela iintlanganiso zenkampani kunye neevidiyo ezifundisayo.Kwaye, xa sele isebenzisana nabathengi, iPlayStation ngamanye amaxesha iya kuphinda ibhale kwakhona into ethethwa ngabathengi.

4. Vuza ukunyaniseka

Khumbula iiSpecial Lights eziBlue?Ukuthengiswa kweflash ye-Kmart kwizinto ezifunwa ngabathengi yayiyimbuyekezo yabathengi abathembekileyo abathenga evenkileni.Basazisebenzisa kwi-intanethi namhlanje.

Uhlobo olufanayo lwembuyekezo esebenzayo lunokwenzeka kwimidiya yoluntu.Beka iikhowudi zesaphulelo okanye izibonelelo ezikhethekileyo kwixesha elifutshane.Khuthaza abathengi ukuba babelane nabanye abathengi abaza kujoyina imidiya yakho yentlalo elandelayo.

5. Fundisa abathengi

Bonisa abathengi indlela yokusebenzisa iimveliso okanye iinkonzo zakho ngcono nangaphambi kokuba badikwe okanye balahlekelwe ngumdla.

I-Whole Foods ikwenza oku ngokuthumela rhoqo iingcebiso malunga nendlela yokupheka ngcono.Ziquka iindlela zokupheka ezinokutsalwa kunye neemveliso abazithengisayo.

I-Post Planner, enceda abantu ukuba balawule ii-akhawunti zabo zemidiya yoluntu, inezithuba zeblogi ezingaphezu kwe-600 ezinikezelwe ukufundisa abathengi kunye nabalandeli malunga nendlela yokusebenzisa imidiya yoluntu ngokufanelekileyo.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi