Buza nawuphi na umthengisi ukuba yeyiphi inxalenye yokuthengisa abangayithandiyo, kwaye oku kuya kuba yimpendulo yabo: ukubiza okubandayo.

Kungakhathaliseki ukuba baqeqeshwe kangakanani na ukuze banxibelelane kwaye bagxile kubathengi, abanye abathengisi bayakuchasa ukudala umbhobho onethemba lokwamkela iminxeba ebandayo.Kodwa oko kuseyinxalenye ebalulekileyo yokukhangela intengiso.

Kutheni ukufowuna okubandayo kungathandwa

Nazi izizathu eziphambili zokuba kutheni abathengisi bangathandi ukufowuna okubandayo:

• Ukunqongophala kolawulo.Akukho ndawo kwinkqubo yokuthengisa apho umthengisi ophakathi amava ngaphantsi kwengqiqo yokulawula kunemizamo yabo yokubiza ngokubanda.
• Uloyiko lokungangeneleli.Bathumela umyalezo ongalunganga kuba abayazi indlela yokudala uvulo oluxhokonxayo, oluqinisekisayo.
• Kubanda ukubiza amathemba angalunganga.Kwabanye abathengisi, ukwenza umbhobho wokufowuna obandayo kuthetha okuncinci kunokudibanisa uluhlu lweenkampani kunye / okanye amathemba ahambelana nenani labantu elifanelekileyo.Bazama ukugxila kumathuba akwimarike yeemveliso okanye inkonzo abayithengisayo.Ngandlel’ ithile, basebenzisa inaliti kwindlela yefula.

Loluphi uphando olubonisayo

Uphando lukaHuthwaite lumisela ukuba ithemba kufuneka lihlangabezane nenye yeemeko ezintathu ngaphambi kokuba bathathelwe ingqalelo njengabagqatswa abalungileyo bokufowuna okubandayo:

1. Ithemba libonisa ukungxamiseka malunga nemeko umthengisi anokujongana nayo.
2. Ithemba libonisa ukungoneliseki okanye lichaza imfuneko yokuqwalaselwa.
3. Ithemba libonisa ukuba umthengisi unokuba nento yokujongana nokunganeliseki okanye ukuhlangabezana neemfuno.

Qala ngexabiso

Abakhangeli abakhulu baphuhlisa umyalezo omiliselwe kwenye yeendlela ezimbini zokudala ixabiso:

1. Fumana ingxaki engaziwa.Nceda abathengi baqonde iingxaki zabo, imiba kunye namathuba ngeendlela ezintsha kunye/okanye ezahlukeneyo.
2. Nikela isisombululo ebesingalindelekanga.Nceda abathengi bafikelele kwizisombululo ezingcono kunokuba bebeza kufika ekuphumeleleni kwabo.

Phuhlisa umyalezo olungileyo wokuvula

Umyalezo olungileyo wokuvula ubonisa ukuba umthengisi unokuba nembono enomdla kwinto ethile malunga neshishini lethemba.

Nazi iingcebiso ezintandathu zokuphuhlisa umyalezo olungileyo wokukhangela:

• Yiba nomsindo xa uthelekisa nolwazi.Ngaba ukhe wayiqaphela indlela iitreyila zeemuvi ezenziwe ngayo?Into oyibonayo kwimiboniso yanele nje ukuba ibonakale.Iimuvi ezoyikisayo zihlala zineetreyila ezinomdla.Abathengisi kufuneka bakhumbule oku xa besakha umyalezo obhaliweyo okanye othethwayo.Umbono kukuvuselela umdla, kungekhona ukufundisa okanye ukwazisa.Ngokuqhelekileyo ayingombono olungileyo ukuba umyalezo wokukhangela wenze ukuthengisa.Ukukhangela okuyimpumelelo kuthetha kuphela ukuba i-dialogue esemthethweni kunye nethuba lokuthengisa elinokubakho liqalile.
• Yetyiswe.Ingaba i-prospecting medium lilizwi okanye lilizwi elibhaliweyo, kubalulekile ukuba umyalezo ube mfutshane, ukuya kwinqanaba kwaye ugaywe yithemba kwimiba yemizuzu.Ukuba umyalezo uxinene kakhulu okanye uthatha ixesha elide ukuwufunda okanye ukuwuqonda, kwanesona sigidimi sikrelekrele asiyi kuviwa.
• Yenza ixabiso.Kungumbono olungileyo ukukhetha enye yezi ndawo zimbini (oko kukuthi, ingxaki engaqondwayo okanye isisombululo ebesingalindelekanga njengomxholo womyalezo wokukhangela.
• Yakha ubuhlobo.Uphononongo lubonisa ukuba ukuvula umnxeba obandayo ngempumelelo kuxhomekeke kwi-65% kunxulumano olusekayo kunye ne-35% kuphela kwimveliso okanye inkonzo yakho.Ngaphandle kokuba ufumana ingqalelo yethemba ngokukhawuleza, eyona mveliso ingcono okanye inkonzo ayisayi kukhokelela ekuthengisweni.
• Zibekele usukelo olucacileyo.Uba luncedo kakhulu kwithemba lakho xa ubonisa ukuba uyaziqonda iingxaki kunye neenjongo zakhe, kwaye unamandla okunceda ukuhlangabezana nazo.Ngumsebenzi wakho ukukhomba uncedo olunxulumene nemveliso okanye inkonzo yakho, kunye nendlela eya kunceda ngayo amathuba okusombulula iingxaki.
• Hlalutya yonke imiba yeminikelo yabakhuphisana bakho.Ingaba ithemba libonakala laneliseke kangakanani kumboneleli okhoyo ngoku?Lo mbono unokuba luncedo ekufikeni kumlinganiselo onenjongo ngakumbi wamandla kunye nobuthathaka, kunokuba uthembele ngokulula, uthelekiso lwamanqaku ngamanqaku.Qonda iinjongo kunye nesicwangciso somthengisi okhoyo ngoku.Akwanelanga ukucinga kuphela malunga nendlela yokuguqula ithemba kumthengi.Kufuneka kwakhona ucinge ngokuphumelela idabi kunye nomthengisi okhoyo.

Ukunyamezela kubalulekile

Ukuphuhlisa isakhono sokunyamezela yeyona nto ibaluleke kakhulu yokufowuna okubandayo.Nje ukuba uchongiwe iingxaki, buyisela izisombululo zakho ngokuzingisa nokuzimisela.

Ungaze ucinge nokucinga ngokusilela.Ukukwazi kwakho ukuzingisa koko kuthatha ukoyisa eyona miqobo inzima ekufowuneni okubandayo.Uphononongo lubonisa ukuba okukhona uzingisa ixesha elide ngomnxeba obandayo kokukhona kunokwenzeka ukuba uphumelele.

Ithatyathwe kwi-Intanethi