Khetha isimbo sakho senkonzo yabathengi: Kukho i-9 onokukhetha kuyo

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Phantse yonke inkampani ifuna ukubonelela ngeyona nkonzo ilungileyo.Kodwa abaninzi bayaliphosa inqaku ngenxa yokuba batsiba inyathelo elibalulekileyo kumava: ukuchaza indlela yabo yenkonzo kwaye bazibophelele ekubeni bagqwesileyo kuyo.

Nazi iindlela ezilithoba zenkonzo ozenza kakuhle kunye nendlela onokuthi uzilawule ngayo kubathengi bakho:

1. I-Aggregator

Ziivenkile ezinestophu enye, indawo yokuya abathengi ukuhlangabezana nazo zonke iimfuno zabo.Ugxininiso lwabo luluhlu oluninzi lweemveliso kunye neenkonzo.

Iinkokeli: Amazon, iTunes, WW Grainger.

Ungayenza njani kakuhle: Ii-aggregators zijonge ukonga ixesha kunye nemali yabathengi.Nika abathengi ukhetho oluninzi, kwaye ufumane oko bafuna kubo ngokukhawuleza.Into ephambili kukugxila kwiinkqubo ezisemva kwe-scenes ezenza ukhetho, ukuthengiselana kunye nokuhanjiswa ngokufanelekileyo.

2. INgxoxo

Ixabiso labo lilele kumaxabiso aphantsi.Abanikezeli nantoni na entle, kodwa bayakuvuyela ukuba sisisombululo kwiingxaki zamaxabiso abathengi.

Iinkokeli: IWalmart, iSpirit Airlines, iRed Roof Inn.

Ungayenza njani kakuhle: Misela okulindelweyo okucacileyo kwaye unamathele kubo.Iinkampani ze-bargain zingahlala kuphela kwiintengiso ukuba iindleko zigcinwa phantsi.Amaxabiso alula.Intlawulo eyongezelelweyo kuyo nayiphi na ingqalelo eyongezelelweyo-ukusuka kwisantya esiphezulu kunye nokuthuthuzela, ukuphinda usebenze kunye nokubuyisela.

3. I-Classic

Baphezulu-kwi-line.Basenokungabi ngabaphambili, kodwa baziwa njengezona zibalaseleyo kwishishini labo kunye neemveliso ezithembekileyo kunye nenkonzo yabathengi emva kwabo.

Iinkokeli:Iihotele zeSine Seasons, uRalph Lauren, iKliniki yaseMayo.

Ungayenza njani kakuhle: IiClassics azinamdla.Bakha igama labo lenkonzo yabathengi kwiimveliso ezithembekileyo kunye nabantu abasemva kwabo.Undoqo kukuqinisekisa ukuba amava athembekile kwaye ayahambelanayonke indawo yokuchukumisa.

4. Isihlangu Esidala

Xa amagama ezi ndawo efika, abathengi badla ngokuthi, “Indawo entle, inkonzo entle, ixabiso elihle” (okanye into efanayo).Badla ngokuba lishishini lendawo (okanye ibhrendi enkudlwana ephethwe okanye enikezelwe ngumntu wasekhaya), apho abasebenzi babazi abathengi abaqhelekileyo kunye nento abayithandayo.

Iinkokeli:Iimanyano zamatyala, i-Cracker Barrel, iRadio Shack.

Ungayenza njani kakuhle: Yakha kwaye uphuhlise ubudlelwane bomntu kunye nabathengi ukuze uvelwano kunye nothethathethwano lube lwendalo phakathi kwabasebenzi kunye nabathengi.Uninzi lwabasebenzi - ukusuka kumnini okanye umongameli, ukuya kwiipros kunye noomabhalana benkonzo yangaphambili - kufuneka banxibelelane rhoqo nabathengi.

5. UKhetho oluKhuselekileyo

Ezi nkampani ziqinile.Abathengi bafunde ukuba abanakuhamba kakubi xa bethenga kubo.Abathengi abayi kukhwankqiswa okanye bonwabe, kodwa abayi kudana, nabo.

Iinkokeli:Allstate Insurance, Dillard's, Microsoft.

Ungayenza njani kakuhle: Awunakukholisa bonke abantu ngalo lonke ixesha, kodwa unokusondela kuyo.IiKhetho eziKhuselekileyo zibonelela ngenkonzo yabathengi eqinileyo nelungileyo.Akukho nto iphezulu-phezulu okanye inexabiso, kodwa abasebenzi baphatha abathengi ngokufanelekileyo kwaye imigaqo-nkqubo ilungile kubo bonke abathengi.

6. Isisombululo

Izisombululo zakha intsebenziswano.Zibaluleke kakhulu xa iimfuno zabathengi zintsonkothile, iingxaki zineenkalo ezininzi okanye iimfuno zodwa.Bangakwazi ukutsala kunye zonke iindawo ezihambayo kwaye zifumane ukuvumelanisa.

Iinkokeli:IBM, Deloitte, UPS.

Ungayenza njani kakuhle: Inkonzo yabathengi beSombululo ixabisekile kuba iyimpendulo epheleleyo, hayi nje inxalenye yesisombululo esikhulu.Iingcali zenkonzo kufuneka zibe ziingcali kwiinkalo ezahlukeneyo kwaye zikwazi ukutsala kunye ubuninzi obuchanekileyo bolwazi ukusuka kwindawo nganye yaloo mimandla kwisisombululo esiphezulu.Awuyi kuba yeyona nkampani ikhawulezayo okanye eyona nkampani inoqoqosho.Kodwa kufuneka ube ngocokisekileyo.

7. Ingcali

Iingcali zinenqanaba eliphezulu lobuchwephesha, kwaye zenze ukuba zifumaneke kubathengi ngexabiso leprimiyamu.Basisikiwe ngaphezu kwezinye iinkampani ezifana nabo.Kodwa abathengi kufuneka bahlawule kakuhle olo hlobo lwengqwalasela kunye nolwazi.

Iinkokeli:USAA, East West Bancorp, Goldman Sachs.

Ungayenza njani kakuhle: Uninzi lweeNgcali lutyala imali kubasebenzi babo nakwitekhnoloji, ezo zombini zisemdeni.Banikezela abathengi ngezisombululo eziphezulu kwaye baqhubeke nokongeza ixabiso kubudlelwane ngokwenza uphando lwabo, ukubamba iinkomfa zabathengi kunye nokwenza iingcali zifumaneke.

8. I-Trendsetter

Ezi nkampani zibukhali kwaye zihamba kwaye zenza ukuba abathengi bazive be-hip, nabo.Banikezela ngamava awodwa kwaye benze abathengi bazive behlakaniphile ngokwenza ishishini kunye nabo.

Iinkokeli:Apple, Barney's, Uber.

Ungayenza njani kakuhle: I-Trendsetters ibeka ubuso obunefashoni phambili: iwebhusayithi epholileyo kunye noyilo lwelogo, iiofisi ezincinci kunye nabasebenzi abasefashonini.Basenokuba bapholile, kodwa basebenza ekwakhiweni konxibelelwano nabathengi.Bagcina iinkqubo ukuze bakwazi ukumamela ngokusondeleyo kubathengi kwaye, okona kubaluleke kakhulu, basebenze ngokutshintsha iimfuno kunye neemfuno.

9. Uncedo

Uncedo lunikezela ngeenkonzo ezibalulekileyo kubathengi.Zihlala zilawulwa, ngamanye amaxesha zilawulwa kwaye zihlala ziphela umdlalo edolophini.

Iinkokeli:I-AT&T, iComcast, iNkonzo yePosi yase-US.

Ungayenza njani kakuhle: Kungenxa yokuba i-Utility ayisoloko ijongana nokhuphiswano ayithethi ukuba banokuhamba nenkonzo yabathengi engalunganga.Izinto eziluncedo zinokulungelelanisa imimiselo kunye nemigaqo-nkqubo enzima kunye nesisombululo esinamandla sengxabano.Ukuba abaqeshwa baqeqeshwe kwaye baziqhelanise novelwano, banokwenza amava anyanisekileyo, angabikho ngokusemthethweni.

 

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi


Ixesha lokuposa: Feb-14-2023

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