Xa ilixesha lokuphucula amava omthengi, buza imibuzo ngaphambi kokuba uthathe inyathelo.Esi sikhokelo siya kunceda.

Nawuphi na umzamo omncinci okanye inyathelo eliphumayo lokuphucula amava omthengi libandakanya abantu abaninzi - kwaye mhlawumbi imisebenzi emininzi.Ukuba inkampani yakho igxile kakhulu kubathengi, inokwandisa kuye wonke umntu kuwo onke amanqanaba.

Ngenxa yokuba amava omthengi abandakanya abantu, iimveliso kunye neendawo, ufuna ukuziva apho zonke zimi khona-kwaye ziyahamba-ngaphambi kokuba wenze utshintsho.

UThomas uthi: “Ukwazi ‘yintoni,’ ‘kutheni’ yaye ‘njani’ abathengi bakho, intengiso yakho nezinto ozithengisayo kubomi bakho.“Kuya kufuneka uyazi ukuba abathengi bafuna ntoni, kutheni beyifuna kwaye bagqibe ekubeni bayithenge njani.Kuya kufuneka uqonde ukuba benza ntoni abo bakhuphisana nabo, kutheni besenza le nto bayenzayo, kunye nendlela abasebenza ngayo. ”

Zibuze iiseti ezintathu zemibuzo - egubungela abathengi bakho, imarike yakho kunye nemveliso yakho - ukukukhokelela kumava aphuculweyo omthengi.

Nantsi into ecetyiswa nguBarta noBarwise:

Abathengi

• Sinokuchitha njani ixesha elingakumbi nabathengi?Umzekelo wokuthatha amanyathelo okuchitha ixesha elininzi kunye nabo: Abasebenzi be-Adidas bathetha nabathengi amawaka eeyure ngonyaka ukuvelisa imveliso entsha kunye neengcinga zamava.
• Ngaba singakwazi ukwenza kunye nabathengi ukuphuhlisa ukuqonda kunye namava angcono?KwaPepsiCo, uphawu lweDoritos luye lwamema abathengi ukuba benze iintengiso, emva koko lasasaza ezo ngexesha leSuper Bowl.
• Sinokuyijika njani idatha ibe yimibono?Jonga ngokusondeleyo ulwazi oluqokeleleyo.Ngaba iluncedo ngokwenene okanye iqokelelwa nje kuba uhlala unayo?
• Sinokuluvavanya njani ukhuphiswano lwethu rhoqo ukuze siqonde izicwangciso zabo zamava abathengi kunye nendlela ezichaphazela ngayo amandla emarike?Oku kubalulekile kuba indlela ezinye iinkampani ezibaphatha ngayo abathengi ichaphazela ulindelo lwabo malunga nendlela oya kwenza ngayo.Akunyanzelekanga ukuba ucingele wonke umntu kwishishini lakho.Kodwa kufuneka ujonge inani elincinci izenzo zalo ezichaphazela ishishini lakho kunye namava omthengi.
• Singazikhulisa njani ezona ndibano zibalulekileyo zeshishini?Ukubona kunye nokusebenzisana nabathengi kunye nabakhuphisana nabo kunokukunceda uqonde amandla emarike.Ababhali bacebisa ukufikelela kwisibini ngonyaka - kwaye hayi nje ukuthengisa, kodwa ukujonga.
• Siya kucinga nini ukuba simi phi ngokuchasene nokhuphiswano kwaye sihlengahlengise izicwangciso zethu?Umzekelo:NotOnTheHighStreet.comAbaseki bathatha ixesha ngoJanuwari ngamnye ukubonakalisa impumelelo kunye nezifundo ezikhuphisanayo, kunye nokubeka umbono kunye nesikhokelo kumava omthengi kunyaka omtsha.
• Singasebenzisana njani ngokusondeleyo nabantu abaphuhlisa okanye abavelisa iimveliso zethu?Njengengcali yamava omthengi, ungoyena mntu ulungileyo ukuvala umsantsa phakathi kwezinto ezifunwa ngabathengi kunye nento enokwenziwa ngabaphuhlisi bakho.
• Sinokuba yinxalenye nini ekudalweni kwemveliso?Xa abaxhamli benamava beqonda indlela iimveliso ezenziwa ngayo kunye nezakhono zabo ezipheleleyo, banokulungelelanisa ngcono ulindelo lwabathengi kunye neenyani zenkampani.
• Singenza njani ukuba abathengi babandakanyeke kuphuhliso lwemveliso?Ukuvumela abathengi ukuba babandakanyeke kuphuhliso kubanceda baxabise into engena kumava abo - kwaye kaninzi kwenza abaphuhlisi babone iimbono ezintsha kunye nezinto ezinokwenzeka.

Imarike

• Sinokuluvavanya njani ukhuphiswano lwethu rhoqo ukuze siqonde izicwangciso zabo zamava abathengi kunye nendlela ezichaphazela ngayo amandla emarike?Oku kubalulekile kuba indlela ezinye iinkampani ezibaphatha ngayo abathengi ichaphazela ulindelo lwabo malunga nendlela oya kwenza ngayo.Akunyanzelekanga ukuba ucingele wonke umntu kwishishini lakho.Kodwa kufuneka ujonge inani elincinci izenzo zalo ezichaphazela ishishini lakho kunye namava omthengi.
• Singazikhulisa njani ezona ndibano zibalulekileyo zeshishini?Ukubona kunye nokusebenzisana nabathengi kunye nabakhuphisana nabo kunokukunceda uqonde amandla emarike.Ababhali bacebisa ukufikelela kwisibini ngonyaka - kwaye hayi nje ukuthengisa, kodwa ukujonga.
• Siya kucinga nini ukuba simi phi ngokuchasene nokhuphiswano kwaye sihlengahlengise izicwangciso zethu?Umzekelo:NotOnTheHighStreet.comAbaseki bathatha ixesha ngoJanuwari ngamnye ukubonakalisa impumelelo kunye nezifundo ezikhuphisanayo, kunye nokubeka umbono kunye nesikhokelo kumava omthengi kunyaka omtsha.

Iimveliso

• Singasebenzisana njani ngokusondeleyo nabantu abaphuhlisa okanye abavelisa iimveliso zethu?Njengengcali yamava omthengi, ungoyena mntu ulungileyo ukuvala umsantsa phakathi kwezinto ezifunwa ngabathengi kunye nento enokwenziwa ngabaphuhlisi bakho.
• Sinokuba yinxalenye nini ekudalweni kwemveliso?Xa abaxhamli benamava beqonda indlela iimveliso ezenziwa ngayo kunye nezakhono zabo ezipheleleyo, banokulungelelanisa ngcono ulindelo lwabathengi kunye neenyani zenkampani.
• Singenza njani ukuba abathengi babandakanyeke kuphuhliso lwemveliso?Ukuvumela abathengi ukuba babandakanyeke kuphuhliso kubanceda baxabise into engena kumava abo - kwaye kaninzi kwenza abaphuhlisi babone iimbono ezintsha kunye nezinto ezinokwenzeka.

Umthombo: Ilungiselelwe ukusuka kwi-Intanethi