Umbhali uKaren Lamb wabhala, “Kunyaka ukususela ngoku, uya kunqwenela ukuba wawuqalile namhlanje.”Yingcinga ezona ziqalo zikhula ngokukhawuleza zithathelwe kumava omthengi.Kwaye nawuphi na umbutho ofuna ukuphucula amava abathengi uya kufuna ukuwuthatha, nawo.

Ukuba ucinga ngokuvuselela amava omthengi, yeka ukucinga kwaye uqalise ukwenza namhlanje.

I-Startups ecinga ngayo, ukuphumeza kunye nokwamkela izicwangciso zenkonzo yabathengi zikhula ngokukhawuleza kwaye ziphumelele ngakumbi kunemibutho yoontanga, ngokutsho kophando lweZendesk.

Olu phando luneziphumo kuwo onke amashishini nokuba ungumqali okanye ulintsomi kwishishini lakho: Ukutyala imali kumava angcono kubathengi kuyaliphucula ishishini.

"Kungokwemvelo ukubeka phambili imveliso yakho ekuqaleni kohambo lwakho lokuqalisa, kodwa ungacingi ngendlela othengisa ngayo okanye uxhasa abathengi bakho," utshilo uKristen Durham, usekela mongameli wezokuqalisa eZendesk."Siyazi ukuba i-CX ichaphazela ngokuthe ngqo ukunyaniseka nokugcinwa kwabathengi, kwaye nokuba ungumseki wokuqala, usomashishini we-serial, okanye inkokeli yenkxaso yabathengi efuna ukuphucula ukusebenza kweshishini, idatha yethu ibonisa ukuba ngokukhawuleza ubeka abathengi kumbindi wezicwangciso zakho, ngokukhawuleza uya kuzilungiselela impumelelo yexesha elide. "

Amabali empumelelo anento enye afana ngayo

Abaphandi bafumene uninzi lwamabali empumelelo yokuqalisa anento enye efanayo: Iinkampani zathatha indlela elungelelanisiweyo, eneendlela ezininzi kwinkonzo yabathengi kunye nenkxaso kwasekuqaleni.

Abakhange bayijonge njengento ecingelwayo, isebe elinye okanye umsebenzi osebenzayo kuphela.Endaweni yoko babhaka amava omthengi ekusebenzeni kwasekuqaleni, babandakanya abaninzi - ukuba ayingabo bonke - abantu kwaye babekhuthele ekuboneleleni ngohambo olukhulu lwabathengi.

"Abathengi baye balindela ngakumbi kwiinkampani, kungakhathaliseki ubungakanani babo, ubudala, okanye ishishini," kusho uJeff Titterton, igosa eliyintloko lezentengiso eZendesk."Ukuba nokwahlula inkxaso yabathengi kunokuba ngumahluko phakathi kokungaphumeleli ukulinganisa kunye nokuba ngumbutho ophumelelayo, okhula ngokukhawuleza".

Iindlela ezi-4 zokuphucula amava naphi na

Nokuba ungumqali, inkampani entsha okanye umbutho ofuna ukuphucula amava abathengi, nazi iimbono ezisuka kwabaqalayo abayifumene kakuhle:

1.Yenza ixesha lokwenyani, uncedo lobuqu lube yinto ephambili.Ezona ziqalo ziphumeleleyo - ii-Unicorns kuphononongo - zamkelwe amajelo aphilayo ngokukhawuleza ngakumbi kunezinye iinkampani ezintsha.Batyale imali ebantwini nakwitekhnoloji yokuphatha incoko ye-intanethi kunye neefowuni zokunika abathengi amava angoko, obuqu.

2.Yiba apho abathengi bakhoyo kubomi babo bemihla ngemihla.Abathengi baya besanda kumajelo eendaba ezentlalo kwaye bafuna ukwenza okungakumbi kunokunxulumana nabahlobo kunye nosapho ngelixa beskrola kwaye beposa.Ukuphucula amava omthengi, musa nje ukuba nobukho bemidiya yoluntu.Yiba nomdla kwaye usebenze kumajelo eendaba ezentlalo.Thumela yonke imihla kwaye - ukuba awukwazi ukubakho ubusuku nemini - gcina iiyure xa iinkonzo zabathengi zikhona ukuze uphendule kwimizuzu yezithuba zabathengi kunye / okanye imibuzo.

3.Qinisekisa ii-FAQs.Abaphandi bacebise ukuba ii-FAQs kunye namaziko oncedo kwi-intanethi okungenani anamanqaku angama-30 kunye/okanye neempendulo zithunyelwe.Okona kubaluleke kakhulu, abo bangama-30 (ama-50, ama-70, njl.njl.) kufuneka babe sexesheni.Kwenze kube luxanduva lweqela okanye lomntu ngamnye ukukhuhla izithuba qho ngenyanga ukuze uqiniseke ukuba kuphela kolona lwazi lukhoyo luthunyelwe.

4.Seta kwaye uhlangane nempendulo engqongqo kunye namaxesha okusombulula.Abaphandi bacebise iimpendulo ezikhawulezayo, ezizenzekelayo, ukuqaphela abafowunelwa be-intanethi okanye be-imeyile.Ukusuka apho, ezona zenzo zilungileyo kukuphendula ngokobuqu kwiiyure ezintathu kwaye uzisombulule kwiiyure ezisibhozo.Okona kuncinci, yazisa abathengi ukuba usebenza kwisisombululo kwiiyure ezisibhozo kwaye xa banokulindela ukuva kuwe kwakhona.

Ithatyathwe kwi-Intanethi