Ukusombulula ingxaki eyiyo yinto enye, kodwa ukuyenza ngesimo sengqondo somntu libali elahluke ngokupheleleyo.Kumhlaba weshishini ogcwele kakhulu namhlanje, impumelelo yokwenyani ikukunceda abathengi bakho ngendlela obuya kunceda ngayo umhlobo wakho osenyongweni.

Ukuze uphile kwindawo yeshishini elisikiweyo apho ukubuyisela ivili kwakhona kungabonakali kungumba, kuya kufuneka ucinge ngaphandle kwebhokisi.Kwaye, ngamanye amaxesha, inokuba lula njengokubonisa amava omthengi owabonelelayo kwaye uyicokise ngokunyusa unxibelelwano lomntu kunye nobuchwepheshe bamva nje obukhoyo.

Ukwenza okuthandwa nguwe kunceda ukuqikelela iimfuno

Ukuthatha ixesha lokuphuhlisa iiprofayili zabathengi kunokuba ngundoqo wamava omthengi omkhulu kunye nendlela yokuzimela.

Iintsuku apho ukuthengwa ngaphandle kwe-intanethi kwakuyeyona nto iqhuba ukuthengisa sele kuphelile.Abantu abaninzi ngakumbi bachitha ixesha bekhangela kwi-Intanethi loo nto yasekhaya bayibona kwintengiso yeTV okanye ingqokelela yempahla yokulala ebipapashwe kakhulu kumajelo eendaba ezentlalo.Oku kukhuthaza amashishini ukuba aziqhelanise nomthamo wemfuno enkulu kwaye anikezele ngokufanelekileyo.

Uluhlu lweminqweno kunye neereyithi zeemveliso ezithengiweyo ezidityaniswe kwiiwebhusayithi zeenkampani zinceda ukufumana idatha engakumbi malunga namathemba.Ukongeza kwigalelo kwii-algorithms, izixhobo zigcina abathengi bebuya.

Ukuthintela "ukuhlalutya ukukhubazeka" okubangelwa ukhetho oluninzi, amashishini kufuneka aphumeze iingcebiso kunye namava omntu.Enkosi kwitekhnoloji yokufunda nzulu ekhula ngokukhawuleza, ngoku kulula kunakuqala ukusebenzisa idatha njengelizwi lomxumi.

Umyalezo ucacile: Zama ngemiyalezo yefanitshala kunye nezaziso zemithombo yeendaba zentlalo eziziswa ngexesha elifanelekileyo, kwaye uya kugqama phakathi kwesihlwele.

Ukwenza okuthandwa nguwe kwakha ukuthembana okungenakuqhawuka

Esona siphumo sithe ngqo samava omthengi alungiselelwe umntu ngamnye kukuthembana okusisiseko.Xa ujonga ngaphaya kwamazinga okuguqulwa, uqala ukubona ukuba abathengi bakho bafuna ntoni kwaye yintoni ebathintelayo ekuyifumaneni.

Ungaya kude ufumanise ukuba zeziphi iinjongo zabo zokugqibela-ngale ndlela uya kukwazi ukwenza ngokwezifiso umnikelo wakho ngakumbi.

Ngokubonisa umdla wakho wokwenyani ekuncedeni abanye, udala indawo ekhuselekileyo yokuba babelane nawe ngeengxaki zabo.Uthethathethwano ke lujike lube lubudlelwane obuqinileyo kunye nonxibelelwano lweemvakalelo, olukhokelela ekugqibeleni ekwanelisekeni kwabathengi kunye nokuthengisa.

Umsebenzi wobuhle ngumzekelo ophambili woqalo lobuhle ondlela yakhe yobuqu - imibuzo ejolise kwiinwele ezikwi-intanethi - ibaqinisekise indawo emnandi phakathi kwezona nkampani zithembisayo namhlanje.Nokuba injongo yabathengi kukutywina iziphelo zabo ezahlulayo, ukuthambisa intloko yentloko okanye ukucacisa iicurl zogcino oluphezulu, abathengi banokufumana imveliso ehlangabezana neemfuno zabo ezithile.Isiphumo?Abathengi abonwabileyo abakhetha ngokuzithandela ukurhuma kwizicwangciso zenyanga zophawu ngokutshintshiselana ngenkonzo eyenzelwe wena.

Phumelela ukugcina nokunyaniseka

Akukho sicwangciso esisebenzayo ekudaleni isiseko sabathengi abathembekileyo njengokuzenzela.

Ngokwazisa abathengi ukuba uyabaxabisa ngokubanika izaphulelo zomhla wokuzalwa, amanqaku ombulelo abhalwe ngesandla kunye namatikiti okungena ngokufihlakeleyo, uzibekela impumelelo yexesha elide.Ezi zijekulo zibonakala zincinci zihamba indlela ende ekunikezeni abathengi isizathu sokuhlala.

Uphononongo oluqhutywe yi-BCG lufumanise ukuba iinkampani ezamkele ukwenziwa komntu zinokwandisa ingeniso yazo nge-10%.Oku kususela kwinani elongeziweyo labathengi abathembekileyo abathe gqolo kumashishini nangona inkangeleko yezinye iibhrendi ezintsha elundini.

Ukuba neqela elixhasayo labantu abavuyayo malunga nokuqaliswa kwemveliso entsha njengoko unjalo bufanelekile ubunzima bayo kwigolide.Baza kusasaza ilizwi ngaphandle kokuba uchithe amawakawaka ekuthengiseni.Ngesiseko sabalandeli abazinikeleyo, inkampani yakho inokubetha abantu okhuphisana nabo.

Yiba ngumntu-ogxile kwi-'it' factor

I-Salesforce ibonise abathengi balindele ukubonelelwa ngeemveliso ezifanelekileyo kunye neenkonzo ngaphambi kokuba badibane nenkampani.Oku kunokubeka uxinzelelo kwiibrendi ebezingakhange zibonelele ngezisombululo ezilungiselelwe ngaphambili.

Kodwa akufuneki.Unokufumana izibonelelo zokubonelela ngeemveliso kunye neenkonzo zomntu ngaphandle kokuncama isicwangciso senkampani yakho.Endaweni yoko, yenza ubuntu bube yinxalenye yayo, kwaye iziphumo aziyi kukushiya ulindile.

Unokwandisa unxibelelwano oluveliswe kumava enkonzo yabathengi agcinwe ngononophelo.Abathengi baya kunyanzelwa ukuba bahlawule ixabiso lenkonzo ebalaseleyo, eya kuthi, emva koko, iholele kwingeniso ephezulu.Kwaye uya kufumana abathengi abathembekileyo abaya kuthi ngokuthe ngcembe bazise ixabiso elingakumbi kwinkampani yakho.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi