Ukuba uyasokola ukunxibelelana nabancinci, abathengi abanolwazi lwetekhnoloji, nalu uncedo.

Yivume: Ukuqhubana nezizukulwana eziselula kunokoyikisa.Baza kuxelela abahlobo babo kunye nabani na kuFacebook, Instagram, Twitter, Vine kunye nePinterest ukuba abawathandi amava ababenawo nawe.

Idumile, kodwa kunye nemingeni yayo

Njengoko i-media media idumile kubathengi abancinci, ezinye iinkampani zisasokola ziyenza ibe yinxalenye eyomeleleyo yamava abo abathengi kuba abanazo izixhobo (oko kukuthi, abasebenzi) bokuyenza.

Kodwa ezinye iinkampani ezingalindelekanga zisandula ukwenza utshintsho kwaye zifumene iindlela zokunxibelelana neemillennials.

Nantsi ukuba ngubani, into abayenzileyo kunye nendlela onokulandela ngayo ukukhokela kwabo:

1. Yakha ukuthembana, qalisa incoko

Uphando lubonisa ukuba iMillennials ayizithembi iinkampani zeenkonzo zemali.Oko, kudityaniswa nokuba kwishishini elilawulwayo kunye nokuthengisa into yeminyaka eyiwaka kunokuba ingayithengi, yenza kube nzima ngakumbi kuMassMutual ukunxibelelana nabathengi abancinci.

Kodwa i-inshurensi yobomi kunye nenkampani yeenkonzo zezemali ifumene indlela yokufumana umdla kwimillennials.I-MassMutual yayisazi ngophando ukuba abantu abancinci abazange bathembele kwishishini labo.Kwakukubi kangangokuba abaninzi babekhetha ukuya kugqirha wamazinyo kunokuphulaphula umntu osebenza ebhankini!

Ngoko ke MassMutual lehla naluphi na uhlobo lokuthengisa pitch waza wazama ukuba iingxoxo millennials ngokusebenzisa amaziko izitena-nodaka ebizwa Society of Grownups.Injongo yayo:I-Society of Grownups luhlobo lwenkqubo yenkosi yabantu abadala.Indawo yokufunda indlela yokujongana noxanduva lwabantu abadala ngaphandle kokulahlekelwa ngumphefumlo wakho okanye ingqondo ye-adventure endleleni.

Inebha yekofu, amagumbi okuhlangana kunye neeklasi zokuthenga ikhaya, utyalo-mali, ukhetho lomsebenzi, uhambo kunye newayini.Kwaye iincoko zisebenza ngeendlela zombini: I-MassMutual ibonelela ngolwazi oluxabisekileyo kwi-millennials enomdla ngelixa ufunda okuninzi malunga nendlela elicinga ngayo iqela.

Yintoni onokuyenza:Kuphephe ukuthengisa okunzima kangangoko kunokwenzeka.Nikeza izizukulwana eziselula ngamathuba okwazi umbutho wakho - ngeziganeko zasekuhlaleni, iiklasi ezifanelekileyo, inkxaso-mali, njl.njl - kwaye banokwenza izigqibo ezifundisiweyo malunga nokwenza ishishini nawe.

2. Yaphula isikhunta

Jonga ihotele enye eyinxalenye yekhonkco kwaye ubabonile bonke.Nangona oko kunokuba yinyani ngezizathu ezifanelekileyo - iihotele zifuna ukugcina umgangatho womgangatho abathengi abanokulindela ukusuka kwindawo ukuya kwenye.Kodwa isenokubonakala ibuthuntu kwimillennials.

Yiyo loo nto uMarriott ebeka i-twist kwindawo yokutyela kunye neminikelo yebar.Injongo yayikukubenza iindawo ezishushu zasekhaya, kwaye bayenze ngokukhawuleza kunokuba bebesenza utshintsho lwangaphambili.Endaweni yonyaka omnye ukuya kwemibini, olu tshintsho lwathabatha malunga neenyanga ezintandathu.

Ukutsala amawakawaka ezigidi, abaphathi beMarriott bandwendwela iindawo ezihlala isizukulwana esincinci - ukusuka kwimivalo yehip ukuya kwiindawo zokutyela zasekhaya.

Emva koko, ngokusekwe kwinto ayifumene kolo phando, uMarriott wamema iinkwenkwezi zokutya kunye neziselo zalapha ekhaya ukuba zifake izicelo zokuthatha indawo ezingasetyenziswanga kwiihotele ukuze zenze ezintsha - kunye neyodwa - indawo yokutyela kunye neyokuphumla.

Yintoni onokuyenza:Bukela imileniyam isebenza - apho bathanda ukudibana, into abathanda ukuyenza.Thatha amanyathelo okuphinda wenze olo hlobo lwamava kweyakho.

3. Banike kanye loo nto bayifunayo

Izizukulwana eziselula zikhathalele itekhnoloji ngaphezu kokuba nabani na ebenokucinga.Bafuna ukufikelela kuyo yonke indawo, ngalo lonke ixesha.Leyo yingcambu yeeHotele ze-Starwood kunye neeNdawo zokungcebeleka kwiHlabathi liphela ekunxibelelaneni neMillennials.

Kutshanje yaphehlelela ukungena kwegumbi le-smartphone, elivumela abathengi ukuba batsibe ukungena kwaye baqale ukubona igumbi labo ngokukhawuleza.Baye banikezela ngerobhothi yebhula, evumela abathengi ukuba bacele ngezinto zabo ze-smartphone abazilibeleyo okanye abazifunayo.

Yintoni onokuyenza:Uvavanyo kunye nokusingatha amaqela agxininise ukufumana izixhobo zobuchwepheshe abathengi bakho abaya kuzifuna / bazisebenzise.Fumana iindlela zokubandakanya oko kwiindawo ezininzi zokuchukumisa kumava omthengi kangangoko kunokwenzeka.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi