Amava omthengi aluncedo: Crank up uvelwano!Yinto enye abathengi abayidinga kakhulu kunangaphambili kuwe ngoku.

Malunga ne-75% yabathengi bathi bakholelwa ukuba inkonzo yabathengi benkampani kufuneka ibe novelwano ngakumbi kwaye iphendule ngenxa yobhubhane.

"Yintoni efanelekileyo njengenkonzo enkulu yabathengi iyatshintsha, kwaye itshintsha ngokukhawuleza".“Kwiminyaka embalwa edlulileyo, unokwenza abathengi bazive bekhathalelwe ngokuthumela iimpendulo ezizenzekelayo nangokuqinisekisa ukuba wenza konke okusemandleni akho.Oko akusabhabha, njengoko abathengi befunde ngakumbi kwaye banxibelelana ngcono omnye nomnye.Phosa ubhubhane kumxube, kwaye unolindelo oluphezulu lwenkonzo yabathengi. ”

Yintoni enye abayifunayo ngoku?Bafuna imiba yabo isonjululwe ngokukhawuleza.Kwaye bafuna ukuba zisonjululwe kwiindlela zabo abazikhethileyo.

Nalu ujongo olusondeleyo kwizinto ezintathu ezibalulekileyo ezifunwa ngabathengi.

Indlela yokuba novelwano ngakumbi

Ngaphezulu kwe-25% yabathengi bafuna amava omthengi angaphambili ukuba aphendule ngakumbi.Malunga ne-20% yabathengi bafuna uvelwano ngakumbi.Kwaye i-30% ifuna zombini-impendulo eyongezelelweyo kunye novelwano!

Nazi iindlela ezintathu zokwakha uvelwano ngakumbi kwinkonzo yexesha lobhubhane:

• Yenza abathengi bazive ngathi iimvakalelo zabo zilungile.Akunyanzelekanga ukuba uvumelane nabo, kodwa ufuna ukubazisa ukuba banezizathu zokuziva bedanekile, bekhathazekile, bekhathazekile, njl.njl. Yithi nje, “Ndiyayibona ukuba inokuba njani (iyakhathaza, iphazamise, isoyike …) .”
• Ziqonde iingxaki.Akukho mntu uye wasinda kwiintlungu ezithile okanye iimvakalelo ezingazinziyo kulo bhubhani.Musa ukwenza ngathi ayikho.Vumelana nabathengi ukuba ibingunyaka onzima, amaxesha angazange abonwe ngaphambili, imeko enzima okanye nantoni na abayivumayo.
• Hambisa kunye.Ewe kunjalo, kuya kufuneka uyisombulule imiba.Ngoko sebenzisa i-segue kwizisombululo ezibenza bazive bengcono.Yithi, “Ndim umntu onokuyinyamekela le nto,” okanye “Masiyilungise le nto ngoko nangoko.”

Indlela yokusombulula imiba ngokukhawuleza

Ngelixa uninzi lwabathengi besithi bakholisa ukuvuyiswa yinkonzo, basangathanda ukuba izigqibo zenzeke ngokukhawuleza.

Siyazi njani loo nto?Phantse i-40% ithe bafuna isisombululo kwangexesha, nto leyo ethetha ukuba bafuna sisonjululwezaboixesha elibekiwe.Malunga ne-30% ifuna ukujongana neengcali zamava abathengi abanolwazi.Kwaye phantse ama-25% abanawo umonde wokuphinda iinkxalabo zabo.

Izilungiso kule miba mithathu:

• Buza malunga nexesha elimisiweyo.Uninzi lwabasebenzi benkonzo bayazi ukuba impendulo okanye isisombululo siya kuthatha ixesha elingakanani.Kodwa abathengi abakwenzi ngaphandle kokuba ubaxelele kwaye umisele ulindelo.Xelela abathengi xa banokulindela isisombululo, babuze ukuba ngaba oko kuyabasebenzela, kwaye ukuba akunjalo, sebenzela ukufumana ixesha elifanelekileyo.
• Amp up uqeqesho.Zama ukuthumela iipros zenkonzo yangaphambili - ngakumbi ukuba zisebenza kude - yonke imihla, i-bullet-pointed info kulo naluphi na utshintsho oluchaphazela abathengi.Bandakanya izinto ezinje ngeenguqu okanye iimpazamo kwimigaqo-nkqubo, amaxesha, iimveliso, inkonzo kunye nezisombululo.
• Khuthaza ukuthatha amanqaku ngcono kunye nokudlula.Xa kufuneka uhambise abathengi kunye nomntu owahlukileyo ukuze uncede, zama ukufumana i-hand-offs, xa umntu oxhasayo wokuqala esazisa umthengi olandelayo.Ukuba oko akunakwenzeka, qeqesha abasebenzi ukuba bagcine amanqaku acacileyo malunga nomba, isicelo kunye nokulindela, ngoko umntu olandelayo oza kunceda unokukwenza oko ngaphandle kokuphinda imibuzo.

Yiba apho bakhoyo abathengi

Ngaphandle kwenkolelo edumileyo, abathengi kwizizukulwana ngezizukulwana-ukusuka kwi-Gen Z ukuya kwi-Baby Boomers-banokukhetha okufanayo xa befumana uncedo.Kwaye ukhetho lwabo lokuqala yi-imeyile.

Umahluko kuphela izizukulwana eziselula zikhetha incoko kunye nemidiya yoluntu njengokhetho lwabo lwesibini, ngelixa izizukulwana ezindala zikhetha ifowuni njengokhetho lwazo lwesibini.

Ngaphantsi: Ufuna ukuqhubeka nokuxhasa abathengi apho bekhona - kwi-intanethi, ngefowuni nange-imeyile, ukubeka ubuninzi boqeqesho lwakho kunye nezibonelelo kwinkxaso ye-imeyile.Kulapho abathengi banokufumana khona iimpendulo ezineenkcukacha abanokufikelela kuzo xa bebalungele.

Khuphela kwi-Intanethi