Abathengi bajikelezwe ngokukhethwa kukho - nakwimida yamakhaya abo kunye neeofisi zasekhaya.Kodwa baya kukulahla kuphela ukuba wenza enye yezi mpazamo.

Zibophelele ezi, kwaye unokuphulukana nabathengi abalungileyo.Kakade ke, kusenokwenzeka ukuba uyazama ukuyiphepha.Ukanti, iyenzeka.

“Yonke imihla, amashishini alahlekelwa ngabantu angathanda ukubagcina.Kuqhubekani?"ubuza uZabriskie."Nangona unobangela unokuba yiyo nantoni na, ngokuqhelekileyo, ezi ziphene zivela kwiimpazamo ezimbalwa eziphambili."

UZabriskie wabelane ngeempazamo kunye neendlela zokuzinciphisa:

Impazamo 1: Ukucinga ukuba abathengi bexesha elide bonwabile

Iinkampani ezininzi - kunye neenkonzo zabathengi - zilinganisa ubomi obude kulonwabo.Ngeli xesha, abathengi abaninzi abathembekileyo bajonga amava abo alungile okanye alungile ngokwaneleyo.

Kwaye xa amava elungile, awafanelanga ukuhlala kuwo.Umntu okhuphisana naye unokuthembisa - kwaye anikezele - ngaphezulu kwaye aphumelele ishishini.

Nciphisa:Bhiyozela isikhumbuzo sobudlelwane bomthengi kunye neentlanganiso zokungena.Cwangcisa ixesha ngonyaka okanye rhoqo emva kweenyanga ezintandathu ukuze ubulele abathengi - ngevidiyo okanye ngokobuqu - ukuthi enkosi, buza imibuzo kwaye umamele ingxelo.Umzekelo, inkampani yamandla ibonelela ngophicotho lwamandla onyaka ngaphandle kweendleko.Umntu ogcina imali ufikelela kubathengi ukuze bahlole iinjongo zemali kunye nokulungelelanisa iiakhawunti.Isifakeli somlilo sibonelela ngokuhlolwa kwetshimini rhoqo ehlotyeni.

Impazamo 2: Ukulibala eyona mdla wabathengi

Nje ukuba abathengisi bafumane abathengi - kwaye inkonzo ibanceda amaxesha ambalwa - abanye abathengi bayalityalwa kwishishini lemihla ngemihla.Akukho mntu uqaphelayo xa abathengi bethenga ngaphantsi, babuze imibuzo embalwa okanye bahambe benganelisekanga yimpendulo.

Emva koko, xa umthengi ehamba, inkampani ibathumelela inkuthazo ukuba babuye - inkuthazo efanayo ebeya kuhlala abathengi kodwa ayizange inikwe.

Nciphisa:“Nika abathengi bakho abasele bekho ngeyona nkonzo ilungileyo, iingcebiso ezilungileyo, kunye nezivumelwano ezingcono,” utshilo uZabriskie.“Ukwenza oko kusenokwenzakalisa isipaji sakho kwixesha elifutshane, kodwa ekuhambeni kwexesha, yinto elungileyo ukuyenza kwaye licebo eliya kwenza ukuthembela nokuthembeka.“

Impazamo yesi-3: Abasebenzi ababandakanyekanga ngendlela engalunganga

Abasebenzi bangaphambili bahlala bebelana ngolwazi kwaye benze intetho encinci ukwakha ubudlelwane nabathengi.Kwaye abathengi bahlala belungile ngayo ... kude kube lixesha lokungena kwishishini.

Ngoko xa abaqeshwa bethetha ngeziqu zabo kakhulu, okanye bethetha nje kuba befuna ukuthetha, benza ukuba abathengi bafune ukushishina kwenye indawo.

Nciphisa:“Phila ngentanda-bulumko yomthengi wokuqala,” utshilo uZabriskie."Nokuba abathengi banobuhlobo kangakanani na, kunqande ukuphosakela ukunxibelelana ngomnqweno womntu wokugxila kuwe.Ukuyibeka ngokwezibalo, zama ukuba ungadluli kwi-30% yokuthetha.Endaweni yoko, chitha ixesha lakho ubuza imibuzo elungileyo kwaye umamele iimpendulo. ”

Impazamo yesi-4: Unxibelelwano olungangqinelaniyo

Ngamanye amaxesha iinkampani, iintengiso kunye nababoneleli ngenkonzo balandela ipateni yonxibelelwano lomthendeleko-okanye-indlala.Badibanisa rhoqo ekuqaleni kobudlelwane.Emva koko baphulukana nonxibelelwano kwaye kubonakala ngathi umthengi unokutyibilika.

Nciphisa:“Yenza ishedyuli yonxibelelwano enengqiqo ngohlobo lweshishini okulo,” utshilo uZabriskie.Qwalasela amashishini abathengi bakho, ubomi kunye nomsebenzi.Yazi xa bexakekile-kwaye abafuni ntsebenziswano ingako-kwaye xa kunokwenzeka bavuleleke kuncedo lwakho olungalucelanga.

Umthombo: Ilungiselelwe ukusuka kwi-Intanethi