AbakwaNaysayers bebeqikelela ukubhubha kwe-imeyile iminyaka ngoku.Kodwa inyaniso yomcimbi kukuba (enkosi ukwanda kwezixhobo eziphathwayo), i-imeyile ibona ukuphinda usebenze.Kwaye uphononongo lwakutsha nje lubonakalise ukuba abathengi basazimisele ukuthenga iimveliso ngobuninzi nge-imeyile.Kukho nje ukubanjwa enye.

Ingaba yin?Ii-imeyile zakho zentengiso kufuneka zilungiselelwe izixhobo eziphathwayo ukuze zingalahlwa.

Umnikezeli wenkonzo yokuthengisa nge-imeyile uye wakhupha ingxelo yakhe, kwaye utyhila iziphumo zophando lukazwelonke lwabathengi be-1,000 base-US phakathi kweminyaka eyi-25 kunye ne-40, kunye nemikhwa yabo ye-imeyile.

Iziphumo zinceda ukupeyinta umfanekiso wento elindelwe ngabamkeli kwi-imeyile yakho:

• I-70% ithe baya kuvula ii-imeyile ezisuka kwiinkampani esele beshishina nazo
• I-30% ithe baya kuzikhupha kwi-imeyile ukuba ayibonakali kakuhle kwisixhobo esiphathwayo kwaye i-80% iya kucima ii-imeyile ezingabonakali kakuhle kwizixhobo zabo eziphathwayo.
• I-84% yathi ithuba lokufumana izaphulelo sesona sizathu sibalulekileyo sokubhalisela ukufumana ii-imeyile zenkampani, kunye
• I-41% iya kuqwalasela ukukhetha phantsi ukufumana ii-imeyile ezimbalwa - endaweni yokungabhalisi - ukuba inikwe ukhetho xa besiya ekuzikhupheni.

Ukucofa-kanye ukuphuma intsomi kunye nokuthobela CAN-SPAM

Makhe sijonge elo nqaku lokugqibela ngeenkcukacha ezithe kratya.Uninzi lweenkampani ziyakulumkela ukubuyisela abamkeli bee-imeyile kwiphepha lokufika / iziko elikhethwayo libonisa iinketho zokuhlawula phantsi inani le-imeyile abazifumanayo emva kokucofa "ukuzikhupha."

Isizathu singenxa yengcamango ephosakeleyo eqhelekileyo: ukuba i-CAN-SPAM ifuna ukuba iinkampani zibonelele ngokucofa okukodwa ukungabhalisi okanye inkqubo yokuphuma.

Iinkampani ezininzi ziyayiva loo nto kwaye zithi: “Asinakuzicela ukuba zicofe u-'zikhuphe ubhaliso' kwaye emva koko sizicele ukuba zikhethe izinto onokukhetha kuzo kwiphepha leziko lokukhetha.Oko kuya kufuna ngaphezulu kokucofa olunye. ”

Ingxaki ngokucinga kukuba i-CAN-SPAM ayibali ukucofa iqhosha lokuphuma kwi-imeyile njengenxalenye yokucofa okukodwa kogunyaziso lokungabhalisi.

Ngapha koko, ukucofa-kanye ukukhupha isigunyaziso yintsomi ngokwayo.

Nantsi into ethethwa ngumthetho: “umamkeli we-imeyile akanakufunwa ukuba ahlawule umrhumo, anike ulwazi ngaphandle kwedilesi yakhe ye-imeyile kunye nezinto azikhethayo zokuphuma, okanye athathe nawaphi na amanyathelo ngaphandle kokuthumela umyalezo we-imeyile wokuphendula. okanye undwendwela iphepha leWebhu le-Intanethi elinye ukuze uphume ekufumaneni i-imeyile yexesha elizayo evela kumthumeli …”

Ke ukudibanisa umntu kwiphepha lewebhu ukucofa isiqinisekiso sokungabhalisi, ngelixa ubonisa iinketho zokujonga phantsi, kusemthethweni - kwaye yeyona ndlela ilungileyo.Kuba, njengoko uphononongo lubonisa, lunokunciphisa uluhlu lwe-imeyile ukuya kuthi ga kwi-41%.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi