Uninzi lwamava abathengi aqala ngotyelelo kwi-intanethi.Ngaba iwebhusayithi yakho ifanelekile ukuguqula iindwendwe zibe ngabathengi abonwabileyo?

Iwebhusayithi ekhangayo ebonakalayo ayanelanga ukufumana abathengi.Nokuba indawo ekulula ukuhamba kuyo inokusilela ekuguquleni iindwendwe zibe ngabathengi.

Isitshixo: Fumana abathengi 'babandakanyeke kwiwebhusayithi yakho kunye nenkampani, utsho uGabriel Shaoolian, umseki kunye neVP yeenkonzo zedijithali eBlue Fountain Media.Oko kunceda ukonyusa umdla wabo kwiimveliso kunye neenkonzo zakho, kunye nokunyusa amazinga okuguqula.

Nazi iindlela ezintlanu zokwandisa unxibelelwano lwewebhusayithi:

1. Gcina umyalezo umfutshane

Khumbula umgaqo we-KISS - Yigcine ilula, isisidenge.Awudingi ukufundisa abathengi kuwo wonke umba weemveliso zakho, iinkonzo kunye nenkampani kumaphepha ahlala ebetha.Banokugrumba nzulu loo nto ukuba bayayifuna.

Unemizuzwana embalwa ukuba uzibandakanye.Yenze ngomyalezo omnye omfutshane.Sebenzisa ubungakanani befonti enkulu (kwindawo ethile phakathi kwe-16 kunye ne-24) kumgca wakho omnye, ingxelo ebalulekileyo.Emva koko phinda loo myalezo - ngefomu encinci - kwamanye amaphepha akho.

Qinisekisa ukuba kulula ukufunda ikopi kwaye usebenzise amakhonkco kwizixhobo eziphathwayo, nazo.

2. Bizela iindwendwe kwisenzo

Qhubeka ukubamba umdla ngokucela iindwendwe ukuba zinxibelelane ngakumbi newebhusayithi yakho kunye nenkampani.Esi ayisosimemo sokuthenga.Kunoko, sisipho sento exabisekileyo.

Umzekelo, "Jonga umsebenzi wethu," "Fumana indawo ekusebenzelayo," "Yenza idinga," okanye "Jonga ukuba abathengi abafana nawe bathini ngathi."Tsiba i-generic call-to-actions ezongezi xabiso ezifana, "Funda ngakumbi" kunye "Cofa apha."

3. Yigcine isentsha

Uninzi lwabatyeleli alubi ngabathengi kutyelelo lokuqala.Kuthatha utyelelo oluninzi phambi kokuba bathenge, abaphandi bafumanise.Ngoko kufuneka ubanike isizathu sokufuna ukubuya kwakhona.Umxholo omtsha yimpendulo.

Yigcine intsha ngohlaziyo lwemihla ngemihla.Fumana wonke umntu osembuthweni ukuba afake isandla ukuze ube nomxholo owaneleyo.Unokubandakanya iindaba kunye neendlela ezifanelekileyo kwishishini lakho kunye nabathengi.Yongeza izinto ezonwabileyo nazo - iifoto ezifanelekileyo ezisuka kwipikiniki yenkampani okanye i-antics yasemsebenzini.Kwakhona, mema abathengi bangoku ukuba bongeze kumxholo.Bavumele babalise amabali ngendlela abasebenzisa ngayo imveliso yakho okanye indlela inkonzo echaphazele ngayo ishishini okanye ubomi babo.

Thembisa umxholo omtsha, oxabisekileyo, kwaye uwuhambise.Iindwendwe ziya kubuya de zithenge.

4. Zibeke kwiphepha elifanelekileyo

Ayizizo zonke iindwendwe ezikwiphepha lakho lasekhaya.Ngokuqinisekileyo, oko kubanika isishwankathelo sokuba ungubani na kunye nento oyenzayo.Kodwa ukubandakanya iindwendwe ezithile, kufuneka uzifumane kanye kuloo nto bafuna ukuyibona.

Apho bahlala khona kuxhomekeke kwindlela ozitsalela ngayo kwiwebhusayithi yakho.Ingaba usebenzisa amaphulo okuhlawula-ngokuchofoza, iintengiso, imidiya yoluntu okanye ugxininise ekuphuculeni injini yokukhangela (SEO), ufuna abantu ogxininise kubo ukuba bafike kwiphepha eliya kubabandakanya kakhulu.

Umzekelo, ukuba usasaza iinxalenye zemoto, kwaye unentengiso elungiselelwe abaqhubi be-SUV, ufuna ukuba bahlale kwiphepha lemveliso ethile ye-SUV - hayi iphepha lakho lasekhaya elihambisa iinxalenye zezithuthuthu, iitrekta zetrektara, iisedan kunye neeSUVs.

5. Yilinganise

Njengayo nayiphi na into kwishishini, ufuna ukulinganisa i-traffic yewebhusayithi kunye nokusebenza ukuze uqiniseke ukuba iinzame zakho zi-kwaye ziya kujoliswa ngokuchanekileyo.Ungafaka isixhobo esinje ngeGoogle Analytics ngexabiso elincinci okanye akukho xabiso kwaye ulinganise itrafikhi kwaye ubone ukuba iindwendwe zenza ntoni - njengokufunda amaphepha apho iindwendwe zihlala khona kakhulu okanye zishiye kakhulu.Emva koko unokwandisa.

Khuphela kwiZibonelelo ze-Intanethi