Uninzi lweenkampani ze-B2B aziniki abathengi ikhredithi yedijithali ebafaneleyo - kwaye amava omthengi anokuba buhlungu ngenxa yoko.

Abathengi banolwazi nokuba ngaba B2B okanye B2C.Bonke benza uphando kwi-intanethi ngaphambi kokuba bathenge.Bonke bakhangela iimpendulo kwi-intanethi ngaphambi kokuba babuze.Bonke bazama ukulungisa iingxaki kwi-intanethi ngaphambi kokuba bakhalaze.

Kwaye abathengi abaninzi be-B2B abayifumani into abayifunayo.

Ayihambisani nesantya

Enyanisweni, i-97% yabathengi abachwephesha bacinga ukuba umxholo owenziwe ngumsebenzisi-njengokuphononongwa koontanga kunye neengxoxo zeqela-zithembeke ngakumbi kunolwazi olubekwe yinkampani.Nangona kunjalo, iinkampani ezininzi ze-B2B aziboneleli ngezixhobo ze-intanethi ukuze abathengi bakwazi ukusebenzisana.Kwaye abanye babo benzayo, abahambisani nesantya kunye noogxa babo beB2C.

Inethiwekhi ye-B2B ayinakusebenza kanye njenge-B2C.Phakathi kwezizathu: Akukho baninzi abathengi abanikelayo.Inqanaba lomdla wabathengi kunye nobuchule kwimveliso ye-B2C kunye ne-B2B yahluke kakhulu.Inkanuko ye-B2B ihlala isebenziseka ngakumbi kune-B2C - emva kwayo yonke loo nto, iibheringi zebhola kunye nokugcinwa kwelifu azithandi ukuvelisa iimvakalelo ezifanayo neetacos zasebusuku kunye nephepha langasese.

Kwi-B2Bs, abathengi badla ngokufuna ulwazi lobugcisa, hayi ii-anecdotes.Bafuna iimpendulo zobungcali ngaphezu kothethathethwano loluntu.Bafuna ukuqinisekiswa ngaphezu kobudlelwane.

Ke iB2B inokwakha njani kwaye igcine inethiwekhi ye-intanethi kubathengi abaphucula amava abo kunye nenkampani?

Okokuqala, ungazami ukuphinda-phinda amava e-B2C e-intanethi.Endaweni yoko, yakha ngokusekwe kwizinto ezintathu eziphambili ezivela ngokungaguquguqukiyo kwimibutho ye-B2B enothungelwano oluphumeleleyo lwe-intanethi:

1. Udumo oluhle

Iingcali zithatha inxaxheba kuluntu lwe-intanethi ngezizathu ezahlukeneyo kunabathengi.Bafumana ukusebenza kuba inethiwekhi inceda ukwakhazaboudumo kuluntu olukhulu lobuchwephesha.Abathengi badla ngokuqhutywa ngakumbi lunxibelelwano lwentlalo.

Abasebenzisi beB2B bajonge ukufunda, ukwabelana kwaye ngamanye amaxesha bafumane izibonelelo zobungcali ngokuba yinxalenye esebenzayo yoluntu olukwi-intanethi.Abasebenzisi be-B2C abanamdla kangako kwimfundo.

Umzekelo, abaphandi babelane ngale mpumelelo: Inkampani enkulu yesoftware yaseJamani yabona ukutsiba okukhulu kumsebenzi wabasebenzisi.Abasebenzisi banike oontanga babo amanqaku ngokuxabisa umxholo olungileyo kunye nokuqonda.Abanye abathengi baye baqhubeka nokuqaphela ezo ngongoma kwizicelo zemisebenzi ngaphakathi kwishishini.

2. Uluhlu olubanzi lwezihloko

Iifemu zeB2B ezinoluntu olomeleleyo lwe-intanethi zibonelela ngoluhlu olubanzi lomxholo.Abajoli kuphela kwiimveliso okanye iinkonzo zabo.Zibandakanya uphando, amaphepha amhlophe kunye namagqabantshintshi ngemibandela enxulumene neshishini labathengi babo.

Umzekelo, umboneleli wesoftware unabasebenzisi abasebenzayo abangaphezu kwezigidi ezibini, uninzi lwabo olufunyenwe ngokuvumela abasebenzisi ukuba bandise izihloko ngaphaya koko inkampani ifumene umdla.Abathengi basebenzisa iqonga ukwabelana ngolwazi olubangela umdla kwaye lubancede.

Abaphandi bathi indawo efanelekileyo ye-B2B ye-intanethi ivumela abathengi ukuba balawule.

3. Vula

Okokugqibela, iinethiwekhi ezinkulu zedijithali zeB2B azimi zodwa.Basebenzisana kwaye badibanise neminye imibutho kunye nothungelwano ukwenza ezabo zomelele kwaye zibe luncedo ngakumbi kubathengi.

Umzekelo, inkqubo yezothutho yaseYurophu ibambisene nemisitho, iindawo zemisebenzi kunye nemibutho yoshishino ukuze iphucule isiseko sedatha yayo ye-Q&A, idibanisa i-hub engundoqo kuye nabani na obandakanyekayo okanye onomdla kushishino lwezothutho.Amaqabane agcina "iingcango zangaphambili" (uthungelwano lwabo okanye amaphepha e-Q & A abukeka ehambelana neendawo zabo zemibutho), kodwa ulwazi olusemva kocango luqhagamshelwe kuwo onke amaqabane.Incede inkqubo yezothutho ikhulise ukuzibandakanya kwabathengi ngama-35%.Ngoku bafumana kwaye baphendule imibuzo emininzi kunangaphambili.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi