Abathengi banokhetho olungenasiphelo, kutheni ke kufuneka baqhubeke bekhetha wena?

Ukuba abasazi isizathu sokuba bafanele bahlale benyanisekile, basengozini yokuxhwilwa.Isitshixo sokugcina abathengi - kunye nokuphumelela abathengi abatsha - kunokubanceda ukuba baqonde ngcono ukuba kutheni ubalungele.

Nantsi imibuzo emithandathu ofuna ukuzibuza yona, kwaye okona kubaluleke kakhulu, qiniseka ukuba iimpendulo zicacile kubathengi bakho.

1. Kutheni wena?

Abathengi baya kwaye banamathele kwinkampani "enyanga into ebaphetheyo," utshilo uRob Perrilleon, iiNkonzo zokuhanjiswa kweSVP.

Abathengi banokungatsho ngokuthe ngqo ukuba "banesigulo," kodwa phantse bahlala benesidingo sokuba, ukuba abafezekanga, kuya kuba yingxaki okanye umcimbi.

Ke kufuneka benze okungakumbi kunokubona indlela imveliso yakho, inkonzo okanye abantu abasebenza ngayo.Kufuneka baqonde indlela eyenza ukuba benze ngcono.

Enye indlela ngamabali adibanisa umngcipheko kunye nesisombululo.

Ngamanye amazwi, nceda abathengi babone - ngeencoko nabasebenzi abaphambili, kwi-intanethi kunye nokuprinta umxholo kunye nevidiyo - ukuba banokuba njani ngaphandle kokusebenzisa iimveliso okanye iinkonzo zakho, kunye neziphumo ezilungileyo zokusebenzisa iimveliso okanye iinkonzo zakho.

2. Kutheni ngoku?

Iimfuno zabathengi ziyatshintsha, ngoko basenokungakudingi ngoku njengoko bebekudinga ngexesha elinye.Kubalulekile ukuhlala ubalulekile ngalo lonke ixesha ukugcina ukunyaniseka.

Enye yeendlela ezilungileyo kukuhlala usondla abathengi ngolwazi ngeendlela ezahlukeneyo zokusebenzisa iimveliso okanye iinkonzo zakho, kukwenza uxabiseke kwaye ubaluleke ngeendlela ezahlukeneyo ngamaxesha ahlukeneyo.Yabelana ngotshintsho, ukuphuculwa kunye nobungqina babathengi kwishedyuli eqhelekileyo ngokusebenzisa imidiya yoluntu, i-imeyile kunye neefowuni zokuthengisa.

Ukuba uzama ukuphumelela amathemba okuthi “kutheni ngoku?,” umyalezo kufuneka ugxininiswe ngoku, kunye nexabiso lexesha elifutshane nelide, eliya kuba likamva “ngoku.”

3. Kutheni uhlawula?

Elinye lawona maxesha anzima kakhulu ukugcina ukunyaniseka kuxa abathengi kufuneka batshintshe imveliso okanye bahlaziye inkonzo - ngakumbi ukuba iindleko zabo zonyukile kwaphela.Ngoko ke kubalulekile ukunceda abathengi baqonde ukuba kutheni behlawula.

Undoqo kukugxila kwinto ehambe kakuhle kubathengi ukusukela oko beqalile ukusebenzisa iimveliso okanye iinkonzo zakho, ngokophando oluvela kwiMibono yeNkampani.Babonise idatha enzima efana nengeniso eyandisiweyo, ukunyuka kwemveliso okanye ukonga okuqondwayo okunokuthi kuqhagamshelwe ngokuthe ngqo kwiimveliso okanye iinkonzo zakho.

4. Kutheni uhlala?

Ukhuphiswano lwakho luya kuhlala luzama ukuba abathengi bakho.Ke ngelixa ufuna ukunceda abathengi baqonde ukuba kutheni ungaphezulu, kufuneka ulungele ukuzikhusela kukhuphiswano oluzama ukubatsalela kude.

Awufuni ukwenza kube nzima ukuba abathengi bakushiye.Oko kunokudala inzondo kunye ne-viral backlash.

Endaweni yoko, abathengi kufuneka baqonde ukuba kutheni kufuneka bahlale.UPerrilleon ucebisa ukuba kuqiniswe rhoqo iindawo ezine ezibalulekileyo:

• uzinzo
• iindleko zokutshintsha
• ukuzisola nokusola, kunye
• ubunzima bokukhetha.

Umzekelo, bakhumbuze ngenkqubo ende, ekunokwenzeka ukuba inzima, abadlule kuyo ukuze benze isigqibo ngaweqinisekisa kwaye uzinzise eso sigqibo.Gxininisa ukongiwa kweendleko ngokuhlala nawe - eyona nto ibalulekileyoukuphepha iindleko zotshintsho-kwayeukungonwabi ukuqala ngokutsha.Kwaye ubabonise ukuba iimveliso kunye neenkonzo zakho zikwinqanaba okanye ezingcono kunokhuphiswano.

5. Kutheni indaleko?

Imeko ekhoyo ayisempilweni kuwe okanye kubathengi bakho.Ufuna ukunceda abathengi baqonde xa kufuneka bavele kwaye ungabanceda njani benze oko ngeenkonzo ezintsha okanye ezahlukeneyo kunye neemveliso.Kwaye ukuba uzama ukwakha ishishini, ufuna amathuba okubona ukuba ukuvela kuya kubazuzisa njani.

Apha kulapho ufuna ukubhenela iimfuno zabathengi kunye neemvakalelo.Ufuna ukubabonisa ukuba into entsha okanye eyahlukileyo iya kuzifanela njani iimfuno zabo ezitshintshayo (kwaye kungafuneka ubancede baqonde ukuba zitshintshe njani na iimfuno zabo) – sisiqingatha seemfuno.Kwaye, kufuneka ubancede baqonde ukuba ukuvela kuya kuba nefuthe elilungileyo kwindlela abaziva ngayo okanye baya kubonwa ngabanye - sisiqingatha seemvakalelo eso.

6. Kutheni utshintsho?

Ukuba unceda abathengi babone iimpendulo kwimibuzo emihlanu edlulileyo, uwenzile umsebenzi wakho: Abathengi baya kufumanisa ukuba akukho sizathu silungileyo sokutshintsha.

Kodwa “xa ungumntu wangaphandle uzama ukweyisela ithemba lakho ukuba litshintshe, udinga ibali eliphazamisayo elenza ityala elinyanzelisayo lokusuka kule meko,” utshilo uPerrilleon.

Khuphela kwiZibonelelo ze-Intanethi