Incoko yayiyeyenkampani ezinkulu ezinohlahlo lwabiwo-mali olukhulu kunye nabasebenzi.Hayi kwakhona.Phantse lonke iqela lenkonzo yabathengi linako - kwaye kufuneka - linikeze incoko.Emva kwayo yonke loo nto, yinto abathengi abayifunayo.

Phantse i-60% yabathengi baye bamkela ingxoxo ye-intanethi njengendlela yokufumana uncedo, ngokutsho kophando lwe-Forrester.

Ukuba uphakathi ukuya kumlinganiselo omncinci wokusebenza kwenkonzo yabathengi, ngoku lixesha elifanelekileyo lokunyusela incoko.Kwaye ukuba sele uyinikezela, ungafuna ukucula kakuhle.

"Ukubonelela ngenkonzo ekhethekileyo ngencoko kubandakanya okungaphezulu kokukhetha iqonga letekhnoloji," utshilo uKate Zabriskie."Incoko lijelo lonxibelelwano elahlukileyo elinemithetho yalo, kwaye imibutho ekhetha ukusebenzisa incoko kufuneka ilungiselele abameli babo benkonzo ukuba bayisebenzise ngokufanelekileyo."

UZabriskie ucebisa ukuthatha la manyathelo:

1. Khetha abantu abafanelekileyo

Ngeqonga elikhoyo, khetha abachwephesha benkonzo abasele benxibelelana kakuhle nabathengi.

Okubaluleke ngakumbi, cela abo banokuchwetheza ngokukhawuleza kwaye bangababhali abalungileyo.Incoko isenokungabi sesikweni kangako, kodwa upelo negrama zisabalulekile.

2. Misela imigangatho

Ngeqela elikhoyo, seta imigangatho efanelekileyo kwimisebenzi yakho yezinto ezifana nezi:

• Ubungakanani.Zingaphi iincoko ekufuneka irep izibambe ngexesha elinye?Ekuqaleni, kufuneka banamathele kwenye, kwaye nabaphinda banamava kufuneka bayigcine ingaphantsi kwesithathu, utshilo uZabriskie.
• Izihloko.Ayizizo zonke izihloko ezifanelekileyo kwincoko.Thatha isigqibo malunga nento onokuyenza kwincoko - kwaye yintoni ekufuneka isuswe ngaphandle kweintanethi - kuxhomekeke kushishino lwakho, imimiselo, ubunzulu bolwazi kunye nezixhobo.
• Imida.Chonga izihloko, ubude bengxoxo yokutshintshiselana kunye nezinye iziqinisekiso zokuhamba ukusuka kwincoko ukuya kwiimo ezahlukeneyo.

3. Hlala uthembekile kuhlobo lwakho

Qeqesha abameli ukuba basebenzise ulwimi oluyinyani kuhlobo lwakho olukhoyo kunye nesimbo senkonzo.Awudingi ukufumana enye into esesikweni okanye engekho sikweni kunokuba sele ukwincoko.

Zibuze:

• Ifanele iqale njani incoko ukuba umthengi sele esabelane ngolwazi?
• Ngawaphi amagama kunye namabinzana ahambelana nebhrendi yakho?
• Ngawaphi amagama namabinzana esifanele sikuphephe?
• Abameli kufuneka bajongane njani nabathengi abanomsindo okanye abadanileyo?
• Ifanele yahluke njani imibuliso?

4. Lungiselela okucacileyo

Qikelela ukuba uya kufumana iincopho ezifanayo kunye neentlambo zenkonzo yengxoxo njengoko usenza kumajelo akho asele ekhona.Abathengi baya kulindela ukuhambelana okufanayo kwenkonzo kwingxoxo njengoko befumana ngenye indlela.

Lungiselela ii-reps ngolwazi olwaneleyo - kubandakanywa neempendulo ezibhaliweyo kwimibuzo eqhelekileyo - ngamaxesha kunye neemeko xa imfuno itshintsha.

5. Lungiselela ikopi ethile

Isicatshulwa esibhalwe kwangaphambili siluncedo kwiimpendulo ezikhawulezayo, ezichanekileyo, ezingaguqukiyo kwimibuzo yesiqhelo.Kodwa ibeka umngcipheko wokuvakala kunkonkxiweyo.

Ngoko bhala isicatshulwa esilungisiweyo ngendlela yencoko (mhlawumbi fumana umbhali wakho ongcono ukuba aphathe oko).Izitshixo: Yigcine imfutshane.Bhala izivakalisi kanye ngendlela eziya kuthethwa ngayo.

6. Hlaziya kwaye ulungelelanise

Ziphonononge rhoqo iincoko ezihambe kakuhle kakhulu kwaye ezimbi kakhulu.Lungisa ububi ngokulinganisa uninzi lwezo meko kangangoko kunokwenzeka.Sebenzisa iincoko ezenziwe kakuhle njengemizekelo yeendlela zokusingatha iimeko.

7. Qeqesha kwakhona (kwaye kwakhona kwaye ...)

Sebenzisa uphononongo lwengxoxo njengesiseko esiqhelekileyo soqeqesho.U-Zabriskie ucebisa uqeqesho olukhawulezayo lweveki olujolise kwindlela enye okanye ezimbini ezilungileyo.Cela iireps ukuba babelane ngezona zimvo zabo zingcono.Spot check incoko ekhutshelweyo yonke imihla.Vavanya isicatshulwa esibhalwe kwangaphambili ngenyanga kunye nohlaziyo olusekwe kwimfuno kunye notshintsho kubuchwepheshe, iimveliso kunye neenkonzo.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi