Ukuthengisa kunye nokusebenza kweNkonzo kwiiphelo ezichaseneyo kwezona zandla zininzi zamava omthengi: ukuthengisa.Ukuba bobabini basebenze kunye ngokuqhubekayo, banokuthatha ukwaneliseka kwabathengi kwinqanaba eliphezulu.

Uninzi lweenkampani zivumela iNtengiso ukuba yenze into yayo ukuzisa iinkokeli.Emva koko iNkonzo yenza indima yayo ukugcina abathengi bonwabile kwaye bethembekile.

“Emva kokuba ejongwe njengamasebe anganxulumananga kwiziphelo ezichaseneyo zomjikelo wentengiso, akukho bungqina bokuba amaqela entengiso kunye neenkonzo zabathengi asebenza njengezandiso omnye komnye,” batsho abaphandi baseSalesforce, esanda kukhupha uhlelo lwayo lwesihlanu lweSimo seNtengiso."Nangona kunjalo, ukuthengisa kunye nokulungelelaniswa kwenkonzo akukafikeleli kubuchwephesha obuphezulu."

Kungenxa yokuba iinkampani ezininzi zibophelela iNtengiso kwiNtengiso, kunye neNtengiso kwiNkonzo.Ukuzidibanisa ngokuthe ngqo ngoku kunokuhlawula.

Nazi iindawo ezine apho iNtengiso kunye neNkonzo inokusebenza kunye ukuphucula amava abathengi:

1.Ukusebenzisana kwimidiya yoluntu

Malunga nesibini kwisithathu sawona maqela asebenza kakhulu asebenza ngokubambisana kunye nenkonzo yabathengi ukuphatha imidiya yoluntu, uphando lweSalesforce lufumene.Oko kuthetha ukuba babelana ngemisebenzi yokudala umxholo kunye nokuphendula imibuzo yabathengi, iinkxalabo kunye nokukhwaza.

Kuwe: Yenza iqela labathengisi kunye neepros zenkonzo ukuze basebenzisane kwimidiya yoluntu.Iinkonzo zenkonzo, eziphendula abathengi imini yonke, yonke imihla iya kuba neengcamango malunga nokuba yintoni umxholo ofunwa ngabathengi ngokusekelwe kwimibuzo kunye neengxaki abazivayo.Abathengisi bafuna ukuvumela abaxhamli benkonzo bazi umxholo abaceba ukuwubeka kwintlalontle, ngoko ke i-reps iqeqeshiwe kwaye ilungele ukuphendula kulo naliphi na iphulo.

2. Nciphisa imiyalezo xa kuvela iingxaki

Malunga ne-35% yabathengisi bacinezela imiyalezo kubathengi abanemiba evulekileyo, eqhubekayo kwaye basebenza neNkonzo.Abo bathengi sele besengozini.Ukufumana imiyalezo yokuthengisa ngelixa bekhathazekile kunokubenza bakhathazeke ngakumbi - kwaye kubangele ukuba bahambe.

Kuwe: Inkonzo ifuna ukwabelana ngoluhlu yonke imihla - okanye amaxesha amaninzi ngemini ngokuxhomekeke kwimfuno yakho yabathengi - yabathengi abanemiba evulekileyo.Ukuthengisa kufuna ukutsala amagama abo kunye noqhagamshelwano oluvela kwimiyalezo yokuthengisa kuwo onke amajelo de kube iNkonzo iqinisekisa ukuba imiba isonjululwe.

3. Vula idatha

Amaqela amaninzi okuthengisa kunye nenkonzo asebenza kwii-silos, egcina idatha yawo kwaye ayisebenzise kwiibenchmarks zangaphakathi kunye nezicwangciso zokuphucula.Kanye malunga ne-55% yabathengisi kunye neenkonzo zepros zabelana ngedatha ngokuvulelekileyo kwaye ngokulula, i-Salesforce ifunyenwe.

Kuwe: Intengiso kunye neNkonzo iya kufuna ukuhlala kunye kuqala ukuze babelane ngazo zonke iintlobo zedatha abayiqokelela kwaye bayisebenzise.Ngoko ke isebe ngalinye linokugqiba ngoko kuya kuba luncedo kulo, likuphepha ukuxinana kwenkcazelo yaye liqonde ukuba linokutsalela umnxeba ngakumbi kamva.Kwaye, baya kufuna ukuseka ukuba bangathanda ukufumana njani idatha kunye nento abaceba ukuyenza ngayo.

4. Zibekele usukelo olufanayo

Malunga nesiqingatha samaqela okuthengisa kunye nenkonzo abelana ngeenjongo ezifanayo kunye neemethrikhi, ezishiya zihlala zibaleka kwiindlela ezahlukeneyo kwaye zidale indawo yeengxaki kumava omthengi.

Kuwe: Njengoko ukwabelana ngedatha, ukulungelelaniswa kwemiyalezo kunye nolawulo olukwabelwanayo lweendaba zoluntu luphucula, iNtengiso kunye neNkonzo iya kufuna ukusebenzisana kunye nokubeka iinjongo ezisekelwe kukwaneliseka kwabathengi kunye nokugcinwa.

Khuphela kwiZibonelelo ze-Intanethi