Ngaba ulungelelanisa amava omthengi ngakumbi kunangaphambili?Isenokuba lixesha lokuphinda ucinge ngesicwangciso sakho.Nasi isizathu.

Kule minyaka mihlanu izayo, iipesenti ezingama-80 zeenkampani ezityale imali ekujongeni amava abathengi ziya kuzishiya iinzame zazo kuba ziyasokola ukulawula yonke idatha kwaye azifumani mbuyekezo ebalulekileyo kutyalo-mali.

Imizabalazo malunga nobuntu

Abaphandi bathi: “Uqingqo-mali oluphezulu luza nolindelo olukhulu."Nangona kunjalo imbuyekezo kutyalo-mali olwenziweyo kuhlala kunzima ukubalwa."

Kungenxa yokuba uninzi lweenzame zobuntu kaninzi azilungelelaniswa nemithombo elinganisa amava omthengi - njenge-Net Promoter Score kunye neemetrics zokwaneliseka kwabathengi.Ke izixhobo ezilahliweyo kwiinzame zobuntu-ezinje ngamaphulo e-imeyile ekujoliswe kuwo, uqhushumbo lwemithombo yeendaba zentlalo kunye namaphulo okuthengisa alungiselelweyo-awanakubalwa ekupheleni kweziphumo.

Uyenza njani into yokwenziwa komntu, hlawula

Kodwa ungacingi ukuba lixesha lokulahla ubuntu ngefestile.Kusabalulekile kumava kunye nokunyaniseka kwabathengi.

Iingcali zamava abathengi "kufuneka zijonge ukwenziwa komntu njengemfuneko yetafile yokugcina abathengi kunye nexabiso lobomi bonke," utshilo uGarin Hobbs, umlawuli weentengiso ezicwangcisiweyo.Phantse naluphi na uphuculo olwazisayo kumava omthengi wakho lunokuzisa unyuso lokuqala ekusebenzeni, ngenxa yokuba lulutsha.

Ubhejo olungcono: “… Qhubeka nayo kwaye uqhubeke nokusungula izinto ezintsha,” utshilo uHobbs.“Ukwenziwa komntu siqu kufanele kujongwe njengento ebalulekileyo kumava apheleleyo omthengi, kunokuba kulinganiswe njengento esebenza kwinqanaba lephulo.Ukukhula kokhuphiswano kunye nokukhula okuzinzileyo kubonakala ngathi i-ROI entle kwindawo yentengiso ehlala inabantu abaninzi. ”

Abaphandi baseGartner bayavuma: Buyela emva kwiziseko kunye nemizamo yobuntu, bathi.

Amaqhosha amahlanu:

• Yenza isicwangciso esicacileyo sokwenza amava abe ngawe.Kungaphezulu kokucwangcisa uthotho lwe-imeyile kubathengi abathenga imveliso ethile.Qonda ukuba ngubani ofuna ukuseka ubudlelwane bobomi bonke - abathengi abaphezulu - kwaye kutheni kubalulekile.
• Nikeza ukhetho oluninzi.Abathengi bafuna amava obuqu kunye nangefomati leyoeyona ilungele bona.Ke ukubonelela amajelo amaninzi kwaye ubavumele bakhethe elona tshaneli (ii) zonxibelelwano kufuneka zibe ngundoqo kwisicwangciso sakho somntu.Umyalezo unokuba mnye, kodwa kufuneka ufumaneke ngejelo abalikhethayo.
• Phuhlisa (okanye uphuhlise) iiprofayili zabathengi.Fumana igalelo kwiintengiso, ukuthengisa kunye nenkonzo kubani abasebenza naye kakhulu kwaye zifuna ntoni ezo ntlobo zabathengi.
• Ramp up self-service.Uluvo lwabathengi abaninzi ngamava omntu lowo akunyanzelekanga ukuba abandakanye abanye abantu!Bafuna ukufikelela, iimpendulo kunye nesakhono sokulawula iiakhawunti zabo ngamaxesha afanelekileyo kubo.Oko kufuna iqonga elomeleleyo lokuzenzela inkonzo.Ufuna ii-portal ezikhuselweyo ezibandakanya ii-FAQs ezihlaziyiweyo, imiyalelo yevidiyo, inyathelo ngenyathelo lokusombulula ingxaki, kunye nokuthenga, ukulandelwa kunye nezakhono zembali ye-akhawunti.
• Qokelela kwaye usebenzise ingxelo yabathengi ngokungakhathali.Unokuphucula kwaye uguqule amava omthengi omntu ngokufumanisa ukuba abathengi bathanda ntoni, ukuthiya, bafuna kwaye balindele rhoqo.Loo nto ayinakwenziwa ngophando lwe-intanethi kuphela.Qokelela ulwazi oluvela kwiintengiso kunye neepros zenkonzo ezisebenzisana nabathengi yonke imihla.Buyela kumaqela alungileyo, akudala.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi