Uninzi lwethu lusebenzisa ii-injini zokukhangela ukufumana iwebhusayithi eya kunceda ngengxaki ethile okanye inikeze imveliso esiyifunayo.Yiyo loo nto kubaluleke kakhulu ukuba iiwebhusayithi zifikelele kwindawo elungileyo yokukhangela.Ukongeza kwi-injini yokukhangela (i-SEO), isicwangciso sokukhangela esiphilayo, kukho i-SEA.Funda apha ukuze ufumanise ukuba le nto ithetha ukuthini kanye kanye.
Yintoni USEA?
I-SEA imele i-injini yokukhangela intengiso, eyindlela yokuthengisa injini yokukhangela.Ngokwesiqhelo kubandakanya ukubeka iintengiso zeteksti ngaphezulu, ngaphantsi okanye ecaleni kweziphumo zophendlo lwendalo kuGoogle, iBing, iYahoo nokunye.Bonisa iibhanile kwiiwebhusayithi zomntu wesithathu nazo ziwela phantsi kweSEA.Uninzi lwabasebenzisi bewebhusayithi basebenzisa iintengiso zikaGoogle kule nto ngenxa yolawulo lukaGoogle kwimarike yenjini yokukhangela.
I-SEA kunye ne-SEO zahluke njani?
Enye yeeyantlukwano ezinkulu phakathi kwe-SEA kunye ne-SEO kukuba abakhangisi bahlala behlawula i-SEA.Ngoko ke, intengiso ye-injini yokukhangela imalunga nemilinganiselo yexesha elifutshane.Iinkampani zithatha isigqibo kwangaphambili malunga namagama angundoqo ekufuneka aqalise iintengiso zabo.
I-SEO, ngakolunye uhlangothi, isicwangciso sexesha elide le nto igxininise kumxholo wokukhangela kwezinto eziphilayo kunye nokufezekisa umlinganiselo ongcono kakhulu kwiziphumo zenjini yokukhangela.Ii-algorithms ze-injini yokukhangela ireyithi ye-user-friendly yewebhusayithi, umzekelo.
Isebenza njani iSEA?
Ngokusisiseko, i-SEA ibandakanya ukujolisa kumagama angundoqo athile.Oku kuthetha ukuba abaqhubi bewebhusayithi bamisela kwangaphambili amagama angundoqo okanye indibaniselwano yegama elingundoqo apho intengiso yabo kufuneka ivele khona.
Ngokukhawuleza ukuba umthengi onokuthi acofe kwintengiso yakhe kwaye athathwe kwiphepha elifunekayo, umqhubi wewebhusayithi (kunye nomthengisi kulo mzekelo) uhlawula umrhumo.Akukho ndleko yokubonisa nje intengiso.Endaweni yoko, imodeli yeCost Per Click (CPC) iyasetyenziswa.
Nge-CPC, ukhuphiswano olungakumbi lwegama elingundoqo, liphezulu ixabiso lokucofa.Kwisicelo ngasinye sokukhangela, injini yokukhangela ithelekisa iCPC kunye nomgangatho wamagama angundoqo kunye nazo zonke ezinye iintengiso.Elona CPC liphezulu kunye nenqaku lomgangatho liphinda-phindwe kunye kwifandesi.Intengiso enawona manqaku aphezulu (inqanaba lentengiso) livela phezulu kwizibhengezo zentengiso.
Ukongeza ekubekweni kweyona ntengiso, nangona kunjalo, i-SEA nayo ifuna ukulungiswa kunye nokulandelwa.Umzekelo, izicatshulwa kufuneka ziyilwe kwaye ziphuculwe, uhlahlo lwabiwo-mali lumiselwe, izithintelo zengingqi zibekwe kwaye zenziwe amaphepha okumisa.Kwaye ukuba iintengiso ezibekiweyo azisebenzi ngokwethemba, onke amanyathelo kufuneka aphindwe.
Ziziphi iingenelo zeSEA?
I-SEA ngokuqhelekileyo luhlobo lwentengiso yokutsala.Abathengi abanokuthi batsalwe ngeentengiso zetekisi, umzekelo, ngokubhenela kwiimfuno zabo.Oku kunika i-SEA inzuzo ebalulekileyo ngaphezu kwezinye iindlela zentengiso: abathengi abacaphuki ngoko nangoko kwaye batyekele ekucofeni kude.Njengoko iintengiso ezibonisiweyo zixhomekeke kwigama elithile elingundoqo, umthengi unokufumana isisombululo esifanelekileyo kwiwebhusayithi ekhuthazwayo.
Intengiso ye-injini yokukhangela yenza kube lula kubathengisi ukuba balinganise kwaye bahlalutye impumelelo kwaye benze uphuculo apho kuyimfuneko.Ukongeza ekufikeleleni ngokukhawuleza kulwazi kwiimpumelelo ezibonakalayo, abathengisi bafikelela ukufikelela okubalulekileyo kunye nokwamkelwa okuphezulu phakathi kwabathengi.
Ngubani ekufuneka asebenzise uSEA?
Ubungakanani benkampani ngokubanzi ayisiyonto kwimpumelelo yephulo leSEA.Emva kwayo yonke loo nto, i-SEA ibonelela ngamandla amakhulu kwiiwebhusayithi ezinomxholo okhethekileyo.Njengoko i-injini yokukhangela intengiso isebenza, ixabiso ngokucofa kwintengiso lichongwa lukhuphiswano, phakathi kwezinye izinto.Ke ngoko, iintengiso kwizihloko ze-niche zinokubekwa ngexabiso eliphantsi kwiinjini zokukhangela ngokuxhomekeke kwigama elingundoqo.
Xa abathengisi okanye abavelisi kushishino lwamaphepha kunye nezinto zokubhala beqala ukusebenzisa i-SEA, eyona nto ibalulekileyo ekufuneka uyikhumbule kukuba intengiso ye-injini yokukhangela kufuneka igxininise apho kukho inzuzo yokwenza, ngakumbi ekuqaleni.Umzekelo, banokukhetha ukunciphisa intengiso kwimveliso yabo engundoqo okanye inkonzo.
Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi
Ixesha lokuposa: Jun-08-2022
