Nabani na osebenza kwicandelo leendaba zoluntu uyazi ukuba lihlala litshintsha.Ukukugcina usexesheni, sichaze ezona ndlela zibalulekileyo zeendaba zoluntu zika-2023.

Ngokusisiseko, iindlela zeendaba zoluntu zibubungqina bophuhliso lwangoku kunye notshintsho ekusebenziseni imidiya yoluntu.Zibandakanya, umzekelo, ukusebenza okutsha, umxholo odumileyo, kunye notshintsho kwindlela yokuziphatha yokusetyenziswa.

Ukuba iinkampani kunye neempawu ziyayihoya le mikhwa, banokuphoswa ngabaphulaphuli ekujoliswe kubo kwaye basilele ukusasaza umyalezo wabo ngempumelelo.Kwelinye icala, ngokuthathela ingqalelo iindlela ezintsha, iinkampani kunye neebrendi ziqinisekisa ukuba umxholo wazo uhlala ufanelekile kwaye unomtsalane kwaye bayakwazi ukujongana ngempumelelo nabaphulaphuli abajolise kubo.

I-Trend 1: Ulawulo loluntu lwe-brand eyomeleleyo

Ulawulo loluntu kukugcina nolawulo lophawu okanye ubudlelwane benkampani nabaxumi bayo.Oku kubandakanya imisebenzi efana nokuphendula imibuzo kunye nokulawula isidima senkampani kwi-intanethi.

Kulo nyaka, kwakhona, ulawulo loluntu lubalulekile kuba luvumela iinkampani ukuba zakhe ubudlelwane obuqinileyo kunye nobuhle kunye nabathengi babo, nto leyo ebanceda ukuba bafumane ukuthembela kunye nokunyaniseka kwabo.

Ulawulo olululo loluntu lukwavumela amashishini kunye neempawu ukuba ziphendule ngokukhawuleza kwiingxaki kunye nezikhalazo kunye nokuzisombulula ngaphambi kokuba zibe nethuba lokuphuhla zibe ngumba omkhulu.Ikwanika iinkampani kunye neebrendi ithuba lokuqokelela ingxelo evela kubathengi kwaye bayifake kuphuhliso lwabo lwemveliso kunye nesicwangciso sokuthengisa.

Umzila 2: Ifomathi yevidiyo ye-9:16

Kunyaka ophelileyo, kuye kwacaca ngakumbi ukuba iinkampani kunye nabaphembeleli bayabaleka bemka kumxholo wemifanekiso kuphela kwaye baye kumxholo wevidiyo ngakumbi.Kwaye ifomathi yevidiyo ye-9:16 idlala indima ebalulekileyo kuyo yonke le nto.Yifomathi ende yevidiyo eye yalungiselelwa ikakhulu izixhobo eziphathwayo.Ifomathi ibonakalisa ukuma kwendalo yomsebenzisi xa ebambe iselula kwaye ivumela ividiyo ukuba ijongwe ngokupheleleyo ngaphandle kokujikeleza isixhobo.

Ifomathi yevidiyo ye-9:16 isiya isiba yifomathi edumileyo kumajelo asekuhlaleni anjengeTikTok kunye ne-Instagram.Ivumela ukubonakala okukhulu kwisondlo seendaba kwaye kwandisa amathuba okuba ividiyo ijongwe kwaye kwabelwane ngayo ngabasebenzisi.Oku kungenxa yamava angcono omsebenzisi, njengoko ividiyo igcwalisa isikrini sonke seselfowuni kwaye itsalela ingqalelo yomsebenzisi kuyo.

Umzila 3: Amava anzulu

Iinkampani zifuna ukwenza abasebenzisi babo bakwazi ukusebenzisana ngakumbi kwaye bantywiliselwe kumxholo wabo ngemidiya yoluntu.Oku kunokwenziwa nge-augmented reality (AR), umzekelo: I-AR ivumela abasebenzisi ukuba bafake umxholo wedijithali kwihlabathi lenene, okwenza ukuba intsebenziswano enzulu kunye neemveliso okanye iimpawu.

Okanye inokwenziwa ngenyani eyinyani (VR): I-VR ivumela abasebenzisi ukuba bantywiliselwe kwaye basebenzisane kwindawo yedijithali ngokupheleleyo.Ihlala isetyenziselwa ukwenza amava antywilayo afana nokuhamba, imisitho yezemidlalo okanye iimuvi.

Umzila 4: Iividiyo ezibukhoma

Iividiyo ezibukhoma ziyaqhubeka ukuba yeyona ndlela iphambili ngo-2023 kuba zivumela amashishini ukuba anxibelelane nabaphulaphuli abajolise kubo ngendlela eyiyo nengahluzwanga.Banikezela ngendlela yokwabelana ngolwazi malunga nenkampani okanye uphawu kunye nokudibanisa ngokuthe ngqo nababukeli.

Iividiyo ezibukhoma zikwadumile kuba zivumela umxholo ukuba kwabelwane ngawo ngexesha langempela, nto leyo eyenza ukuba ifaneleke ngakumbi kubaphulaphuli ekujoliswe kubo.Bandisa ukusebenzisana komsebenzisi kunye nokuzibandakanya, njengoko abasebenzisi bekwazi ukubuza imibuzo kunye nokusebenzisana ngokuthe ngqo nenkampani okanye uphawu.

Iividiyo ezibukhoma zikwalungile ekudaleni imisitho ephambili efana nezibhengezo zemveliso, iiseshini ze-Q&A, iindibano zocweyo, kunye neminye imixholo esebenzisanayo.Bavumela iinkampani kunye neempawu ukuba zithathe umyalezo wazo ngqo kubaphulaphuli ekujoliswe kuzo kwaye bakhe uxhulumaniso olunzulu.

I-Trend 5: I-TikTok njengelinye lamaqonga abalulekileyo eendaba zoluntu

I-TikTok iye yaba liqonga elidumileyo kwiminyaka yakutshanje.Kulo nyaka, phantse akunakwenzeka ukuba amashishini angayisebenzisi iTikTok, kuba inani labasebenzisi abasebenzayo likhule laya kuthi ga kwibhiliyoni enye.

I-TikTok isebenzisa ii-algorithms ezisebenzayo kakhulu ezivumela abasebenzisi ukuba bafumane iividiyo ezihambelana nezinto abazithandayo, baqinisekise ixesha elide lokusetyenziswa eqongeni.

Okwangoku, ayisosizukulwana esincinci kuphela esisebenzisa iTikTok, kodwa, ngakumbi, isizukulwana esidala.Esinye isizathu kukuba iTikTok liqonga lehlabathi, elivumela abasebenzisi ukuba bafumane kwaye babelane ngomxholo kwihlabathi liphela, elenza iqonga lahluke kakhulu kwaye libe mnandi.

I-TikTok iye yavela njengelinye lamaqonga eendaba ezentlalo athandwayo kwiminyaka yakutshanje, ibonelela ngamashishini kunye neempawu ezikhawulezayo kunye neendlela ezilula zokubhengeza kunye nokusebenzisana nabaphulaphuli ekujoliswe kubo.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi