Abathengi baxhonywa ngeentengiso ezinomtsalane ngakumbi ngalo lonke ixesha.Babona izivumelwano ezingcono ngokusekelwe kwixabiso, umgangatho okanye inkonzo.Nangona kunjalo ezo ayizizo izinto ezibangela ukuba batshintshe-okanye bakhuthaze ukuba bahlale nenkampani, ngokophando olutsha.

Abathengi bathembele kumava abo ngokweemvakalelo kunye nabathengisi ngaphezu kwayo nayiphi na into yemveli, ngokutsho kophando olwenziwe yiPeppers & Rogers Group, ebonisa ukuba:

• I-60% yabo bonke abathengi bayayeka ukusebenzisana nenkampani ngenxa yento abayibonayo njengokungakhathali kwicala labathengisi.
• I-70% yabathengi bayishiya inkampani ngenxa yenkonzo engalunganga, edla ngokubalelwa kumthengisi
• I-80% yabathengi abakhubazekileyo bazichaza "njengabaneliseke" okanye "baneliseke kakhulu" ngaphambi nje kokuba bahambe, kwaye
• Abathengi abaziva ngathi abathengisi babo bakhethekile banamathuba ali-10 ukuya kwali-15 amathuba okuba bahlale benyanisekile.

Isimo sengqondo kunye neemvakalelo

Ezi zibalo zibonisa indima ebalulekileyo isimo sengqondo kunye novakalelo oludlalayo ekunqumeni ukuba abathengi bayahamba okanye bahlale.Kubalulekile ukuba abathengisi baqonde izimo zengqondo zabathengi kwaye baqokelele ingxelo rhoqo.

Uninzi lwabathengisi banokuphendula "ngubani, yintoni, nini, phi kwaye njani" kubudlelwane beshishini.Into engekhoyo ithi "kutheni."Kutheni abathengi bakho besenza ishishini nawe?Ngaba kungenxa yokuba baziva bexatyiswe, bekhuselwe okanye benolwazi?Ezi zinto "kutheni" zinefuthe eliqinisekileyo ekuthembekeni kwabathengi.

Ukungakhathali kujongela phantsi ukunyaniseka

Ayingombono olungileyo ukuthatha ukunyaniseka komthengi kube lula.Ukuhlangabezana nolindelo lwabo akwanelanga.Abathengi bafuna ukwazi ukuba uyabakhathalela.Bafuna impendulo eyakhayo xa befumana iingxaki okanye benemibuzo enzulu.

Unobuchule kunye nolwazi.Uyayazi into eyenzekayo kwishishini lakho kwaye uyazazi iimfuno zabathengi bakho.Yenza umgudu onyanisekileyo wokwabelana ngeengcinga zakho.Zama ukunceda umthengi ukuba afumane into efunekayo.Iyakwakha ukuzithemba kunye nokuthembela kuwe nakwinkampani yakho.

Abanye abathengisi bacinga ngenxa yokuba sele bekho ixesha elide, baya kuhlala benikwa ingqwalaselo ephambili ngamathuba kunye nabathengi.

Kodwa kusebenza ngakumbi ukwenza ngathi akukho mntu ukwaziyo okanye oqaphela ixabiso oza nalo.Loo nto ikwenza ukuba uyibonakalise yonke imihla.

Hlala kwingqondo yabathengi bakho

Ukugcina ixabiso lakho ezingqondweni zabathengi bakho kufuna ukuzingisa kunye nokugxila.Zama ukuphepha ukucinga malunga nabathengi, kuba iimfuno zabo zitshintsha rhoqo.Zibuze, “Kwenzeka ntoni kubathengi bam?Ziziphi iinguqulelo ezenzekayo?Ziziphi iingxaki abajamelene nazo?Bubuphi ubunzima abadibana nabo kwindawo yentengiso?Ngawaphi amathuba abo?

Ukuba awunazo zangoku, ukuya kumzuzu iimpendulo kule mibuzo, awukho kwimeko yokuhlangabezana neemfuno zabo.Umgaqo wokuqala kukuhlala unxibelelana.Tsalela umnxeba rhoqo ukufumanisa ukuba ngaba abathengi banayo nayiphi na imiceli mngeni ekufuneka ihlangatyezwane nendlela onokunceda ngayo.

Unokuba wenza umsebenzi olungileyo ngokukhathalela iimfuno zabathengi, kodwa oko kusenokunganeli ngokwaneleyo namhlanje.Ikwayimibono, ulwazi, uncedo, isikhokelo kunye nokuqonda okunika abathengi abafumana inyhweba yokwenza ishishini nabo.Qalisa iingxoxo ezijolise kwiimfuno zabo zexesha elizayo, iiprojekthi ezizayo okanye iindawo ezinokukhula.

Umthombo: Ilungiselelwe ukusuka kwi-Intanethi