Xa abathengi benengxaki, unokucinga ukuba yeyona nto bayikhathaleleyo leyo.Kodwa uphando olutsha lubonisa ukuba into enye ibaluleke kakhulu.

Indlela abayibona ngayo

"Abathengi bakhathalela ngakumbi malunga nendlela iinkampani ezizisingatha ngayo iingxaki zabo kunokubakho kweengxaki kwasekuqaleni," kusho abaphandi beGallup uJohn Timmerman noDaniela Yu, abasandul 'ukugqiba isifundo seSilivere yeengxaki zabaThengi. 

Phantse i-60% yabathengi baye baneengxaki - kwaye kwafuneka bafikelele kwinkonzo yabathengi ukuze bafumane uncedo - kwiinyanga ezintandathu zokugqibela, uphando lweGallup lufumene.Kwaye, kuvela, bangabathengi abanokuthi banyaniseke ngakumbi. 

Xa abasebenzi bomgca wangaphambili baphatha iingxaki ngokufanelekileyo, bahlala benceda inkampani ukuba igwebe ububi bomthengi kunye nokunyaniseka okwaphukileyo.Ngokwenene bagqiba ukwandisa ukuzibandakanya kwabathengi.

Abathengi abangenayo iingxaki - kunye ne-rebound yenkampani - babandakanyeka, kodwa kungekhona kwinqanaba labo babeneengxaki eziye zaphathwa kakuhle.

Ikhangeleka njani ingxaki ephethwe kakuhle 

Kodwa yintoni ingxaki "ephethwe kakuhle" emehlweni abathengi?

UGallup ufumanise ukuba ezi zinto zintathu zinempembelelo enkulu ekubeni abathengi baziva ngathi ingxaki yabo iphethwe kakuhle:

izinga lesehlo (inani lamaxesha okwenzekayo oku okanye ingxaki efanayo kunye/okanye inani lamaxesha ekuye kwafuneka ukuba bafikelele kuncedo)

ubungqongqo (indlela ingxaki ebachaphazele kakubi ngayo), kunye

ulwaneliseko lwesisombululo (indlela ababevuya ngayo ngesisombululo).

Nantsi indlela onokuthi uchaphazele ngayo into nganye ngendlela efanelekileyo.

Ixabiso 

Amaxabiso ezehlo ayahluka ngokoshishino.Ngokomzekelo, kukho iingxaki ezininzi zabathengi kwishishini lokuthengisa kunokuba kukho kuncedo lwezentlalo kwishishini lezempilo.Kodwa ubukhali buphantsi ekuthengiseni kwaye buphezulu kukhathalelo lwezempilo.

Isitshixo ekunciphiseni izinga lemiba kukulandela.Inkqubo yokusombulula ingxaki ayinamsebenzi ukuba akukho sicwangciso sokuvala iluphu.Emva kokuba imiba isonjululwe, umntu okanye into ethile kufuneka ikhangele oyena nobangela ize iwuphelise. 

Omnye umbutho, olandela imigaqo emithandathu yeSigma yomgangatho, wenza "5 Kutheni."Ukuba awukwenzi ngokusesikweni, unokunceda ngokungekho sikweni ukugrumba oonobangela kwaye ubasuse xa ubona iipatheni zeengxaki zabathengi.Ukubeka nje, ubuza ezintlanu (okanye ngaphezulu) "Kutheni?"imibuzo (Kwakutheni ukuze u-X enzeke?, Kutheni kungenzeki u-Y?, Kutheni singazange sibone u-Z?, njl. njl.), ngamnye usekelwe kwimpendulo yombuzo wangaphambili, ukutyhila umba.Unokufumana iinkcukacha ezithe kratya kwiinzuzo ze-5 Kutheni Inkqubo kunye nendlela yokwenza apha.

Ubukhali

Akumangalisi ukuba abathengi abafumana iingxaki ezincinci bazimisele ukubuya.Kodwa abathengi abaneengxaki eziphakathi okanye ezinkulu abanako ukubuya, abaphandi bafumene.

Ngoko unokunciphisa njani ubunzima bayo nayiphi na ingxaki yomthengi?Bazi ubuthathaka bakho. 

Kunqabile ukuba inkampani ilunge kuyo yonke into.Ziphicothe rhoqo iinkqubo zakho ukuze ufumanise apho ezona mpazamo zixhaphakileyo zenzeka khona.Iimpazamo ezinkulu zidla ngokuba ngumphumo weenkqubo eziphosakeleyo okanye inkcubeko echasene nemveliso kunokuba zibangelwa ngumqeshwa omnye okanye isiganeko.

Ukwaneliseka kwesigqibo 

Abaphandi bafumanise ukuba ngaphezulu kwe-90% yabathengi baziva banelisekile sisiphumo emva kwengxaki xa: 

l inkampani (okanye umqeshwa) ithathe ubunini bengxaki

Inkampani yenza umthengi azive exabisekile kwaye ethenjwa

l umba wasonjululwa ngokukhawuleza, kwaye

Abasebenzi bavakalise ukuzisola ngokunyanisekileyo.

Bambalwa kakhulu abathengi abathi ukubuyiswa okanye imbuyekezo yabonelisile.Ke inkqubo yakho yokusombulula kunye neenzame kufuneka zigxile kwizinto ezine ezichaphazela indlela abathengi abaziva ngayo.

Khuphela kwiZibonelelo ze-Intanethi