Nantoni na oyenzayo ukuphucula amava omthengi inokuba lelona nyathelo linengeniso oyithathayo kulo nyaka uzayo, ngokophando lwakutsha nje.

Ngaphezulu kwe-80% yeenkampani zithi ziya kukhuphisana kakhulu okanye ngokupheleleyo ngokusekelwe kumava omthengi kwiminyaka emibini.

Ngoba?Phantse isiqingatha seenkampani kuvavanyo-zimvo zithe ziseke ubudlelwane phakathi kwamava omthengi kunye neziphumo zeshishini … kwaye ilungile.Ke bajonge ngakumbi kumava ngaphezulu okanye ngokuhambelana nemveliso okanye umgangatho wenkonzo.

Iindlela ezi-4 zokuphucula

Nazi iingcebiso ezine zokuphucula amava omthengi wakho kunyaka ozayo:

• Ukusungula izinto ezintsha, musa ukuxelisa.Iinkampani zihlala zigcina iliso labo kwinto eyenziwa lukhuphiswano-kwaye zizame ukuyiphindaphinda kuba abathengi babonakala beyithanda.Kodwa into ebintsha kwinkampani enye inokudinwa kwezinye iinkampani.Endaweni yoko, khangela iindlela zokwenza amava amatsha, awodwa kubathengi kwishishini lakho.Ewe, ungajonga kwamanye amashishini ukuze ufumane izimvo, kodwa awukafuni ukwenza oko kugqitywe.Yijonge ngolu hlobo: Ukuba ukulinganisa kulungile ngokwaneleyo, ngoko ke ukusungula izinto ezintsha kuya kuba ngasentla kwenqanaba.
• Sebenza kakuhle, musa ukothuka.Ngelixa ukwenza izinto ezintsha kubalulekile, isitshixo kuwo onke amava kukukhululeka.Awudingi ukuba "wow" abathengi ngalo lonke ixesha benxibelelana nawe.Ufuna ukwenza amava angenamthungo.Enye indlela: Gcina inkqubo yeCRM erekhoda yonke intsebenziswano ngoko xa inkonzo kunye neentengiso zentengiso zisebenzisana nabathengi, bayazi bonke abafowunelwa - ukusuka kwimidiya yoluntu ukuya kwiifowuni zeefowuni - ukuba umthengi wenze kunye neziphumo.
• Qeqesha kwaye ugcine.Awona mava angcono omthengi asakhiwe ikakhulu kunxibelelwano lomntu nomntu, hayi kuphuhliso lwetekhnoloji yamva nje.Abaxhamli bamava omthengi bafuna uqeqesho rhoqo kwitekhnolojikwayekwizakhono ezithambileyo.Tyala imali kuqeqesho, imbuyekezo kunye nemivuzo ukuze iingcali zenkonzo yangaphambili zihlale zinyanisekile kwaye zikuxhotyiselwe ngcono ukunikezela ngamava angenamthungo.
• Mamela ngakumbi.Ukuba ufuna ukuqhubeka nokuphucula amava ukuze abathengi baqaphele kwaye bahlale bethembekile, yenza into abayifunayo.Cela ingxelo yomthengi ngokungayekiyo.Musa ukuvumela enye ithontsi yengxelo iwele kwiintanda ngokukhuthaza abasebenzi abanxibelelana nabathengi ukuba bathathe ixesha emva kokunxibelelana ukuze baphawule izimvo, izigxeko kunye nendumiso.Emva koko sebenzisa loo ngxelo ingekho sikweni ukuxhasa oko ukuqokelele ngokusesikweni ukuze uhlale uphucula amava.

Isixhobo: Ilungiselelwe ukusuka kwi-Intanethi