Ngaphezu kwesibini kwisithathu sabathengi bathi imigangatho yabo yamava abathengi iphezulu kunangaphambili, ngokophando oluvela kwi-Salesforce.Babanga ukuba amava anamhlanje asoloko ekhawuleza, awabomntu, akalungelelaniswa okanye akakhawulezi ngokwaneleyo.

Ewe, unokucinga ukuba into ethile - hayi yonke into!- yayingalunganga.Kodwa abathengi bane-gripes eqhuba i-gamut.

Nantsi into abayithethayo - kunye neengcebiso malunga nokuba ungabamba njani okanye uye phambili.

1.Inkonzo ayikhawulezi ngokwaneleyo

Phantse i-65% yabathengi balindele ukuba iinkampani ziphendule kwaye zinxibelelane nabo ngexesha lokwenyani.

Oko kuthetha ngoku - kwaye lude olude!

Kodwa ungoyiki ukuba awunazo izakhono zokwenza ixesha lokwenyani, incoko yeeyure ezingama-24.Okokuqala, unganikezela ngencoko yexesha lokwenyani ngenani eliqingqiweyo leeyure yonke imihla.Qiniseka nje ukuba unabasebenzi bokuphatha izicelo zexesha lokwenyani ukuze abathengi bangaze balinde.Logama nje uthumela kwaye ubambelela kwiiyure ezikhoyo, kwaye abathengi bafumana amava exesha lokwenyani, baya konwaba.

Okwesibini, unokubonelela ngee-FAQs kunye neeakhawunti zeakhawunti ekulula ukuhamba kuzo kwaye uvumele abathengi bacofe ngokukhawuleza ukufumana iimpendulo ngokwabo.Logama nje benokuyenza besuka kwizandla zabo okanye izixhobo zabo nangaliphi na ixesha, bayakwaneliseka.

2. Inkonzo ayenzelwanga umntu ngokwaneleyo

Isithathu sabathengi baya kutshintsha iinkampani ukuba baziva ngathi lelinye inani.Bafuna ukuziva ngathi lo mntu banxibelelana naye - nokuba kungoncoko, i-imeyile, imidiya yoluntu okanye ngefowuni - uyabazi kwaye uyabaqonda.

Ukwenza umntu kudlulele ngaphaya kokusebenzisa amagama abathengi ngexesha lonxibelelwano.Inento eninzi yokwenza nokuqonda iimvakalelo abathengi abaziva xa benxibelelana nawe.Amagama nje ambalwa okubonisa ukuba "ufumana" okwenzekayo kwihlabathi labo kwenza abathengi bazive benonxibelelwano lobuqu.

Umzekelo, ukuba bakhalaza ngomba othile kumajelo onxibelelwano, bhala uthi, “Ndiyasibona isizathu sokuba ukhathazeke” (ukuba basebenzise igama elithi “badanile” okanye akunjalo, unokuyibona loo nto).Ukuba bathetha ngokukhawuleza kwaye bavakala ngokukhawuleza xa befowuna, yithi, "Ndiyakwazi ukuba oku kubalulekile ngoku, kwaye ndiza kuyilungisa ngokukhawuleza."Ukuba bathumela i-imeyile ngemibuzo emininzi, phendula ngokuthi, "Oku kunokubhida, ke masisebenze kwiimpendulo."

3. Inkonzo ayiqhagamshelwanga

Abathengi ababoni kwaye abakhathali ngeesilos zakho.Balindele ukuba inkampani yakho iqhube njengombutho omnye, otyibilikayo.Ukuba banxibelelana nomntu omnye, balindele ukuba umntu olandelayo azi konke malunga nomfowunelwa wokugqibela.

Inkqubo yakho yeCRM ifanelekile ukubanika loo ngqiqo yokuqhubekeka (nokuba ikho ngokwenene kwinkampani yakho okanye ayikho!) Yenzelwe ukugcina umkhondo wezinto ezikhethwa ngabathengi kunye nentshukumo.Isitshixo: Qinisekisa ukuba abasebenzi bafaka ulwazi oluchanekileyo, oluneenkcukacha kwisistim.Emva koko nabani na unokubhekisela kwiinkcukacha xa edibanisa nabathengi.

Babonelele ngoqeqesho oluthe gqolo kwinkqubo yeCRM ukuze bangadideki kuyo.Bavuze abasebenzi ngokuyisebenzisa kakuhle.

4. Inkonzo iyasebenza

Abathengi abayifuni imiba kunye nokuphazamiseka.Okubi nakakhulu, ngokutsho kwabathengi: ukuphazamisa ubomi babo bomsebenzi kunye nobomntu ukuba banike ingxelo kunye nokujongana nomcimbi.

Into abayithandayo: Unika isisombululo ngaphambi kokuba umba kunye nokuphazamiseka kwenzeke.Ngokuqinisekileyo, akusoloko kusenzeka.Iimeko zikaxakeka ziyenzeka.

Ngokufanelekileyo, ufumana igama ngokukhawuleza ukuba uyayazi into eya kubachaphazela abathengi ngendlela engalunganga.(Balungile ngokulinda ixesha elide kwiindaba ezilungileyo.) Eyona ndlela ingcono kule mihla yimidiya yoluntu.Yenzeka kwangoko, kwaye abathengi banokwabelana kwaye basabele ngokukhawuleza.Ukusuka apho, landela nge-imeyile eneenkcukacha ngakumbi.Beka phambili indlela abaya kuchaphazeleka ngayo, emva koko banokulindela ixesha elingakanani ukuphazamiseka, kwaye ekugqibeleni ingcaciso.

Khuphela kwimithombo ye-Intanethi